Why Should Newspapers Offer Online Video News?


If you work in New Media, the answer should be obvious. Nevertheless, there are still many newspapers that don’t understand why. Some merely offer online video as a novelty featured under the title ‘Multimedia.’

Video news should be an integral part of any newspapers online news efforts now that online is the main way that most people in developed countries utilize newspapers. People see and hear, as well as read. Paper limited many news organizations to only text and still photos. However, online liberates all news organizations to be able to satisfy people’s desire to see, hear, and read the news.

Newspapers in less developed countries have an opportunity to jump ahead of most developed countries’ newspapers. This is because newspapers in less developed countries may be relatively new and so don’t have an ingrained legacy of decades or centuries of print practices. They’re immediately able to grasp utilize the best New Media practices, which means making online video an integral practice.

I’m interested in newspapers in less developed countries. For the .past few years I’ve been doing pro bono consulting to the Media Development Loan Fund in Prague. It finances development of objective news organizations in countries that now or in the recent past have suffered under repressive regimes. In November, MDLF flew me to Podgorica, the capital of the Republic of Montenegro, to deliver the opening speech at its Broadcast Design workshop for journalist from newspapers and radio and television stations in Bosnia and Herzegovina, Montenegro, Serbia, South Africa, Russia, and the Ukraine.

Why did this Broadcast Design workshop include journalists from radio and television stations? Because still too few of those news organizations are broadcssting online.

Montenegro’s Televizija Vijesti, the six month-old spinoff of the 11 year-old daily newspaper Vijesti, recorded a few minutes of that speech and a later interview.. You can also view this plus selections of other speakers’ speeches.

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