“People live locally,” Ian Davies, director fo business development of the British regional newspaper publishing company Archant Ltd., this afternoon reminded attendees of Ifra‘s annual Beyond the Printed Word online pubishing conference. He said a recent survey by the (UK) Newspaper Society indicated that the average distance of local interest is 8 miles, and that is not necessarily ‘local’ as newspaper publishers understand that term.
Davis emphasized that people online are interested in both topical and local communities, and that any newspapers must provide its readers with information about their street, town, region, nation, and the world. He said this shouldn’t be new to publishers, but the need to geocode stories is.
He gave examples of good use by Lawrence.com, Bakersfield.com, Sacramento Bee, Budstikka, ChicagoCrime.org, Los Angeles Times, Reuters, the Sydney Morning Herald, and SkyNews.
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