Why 'Verified' Circulation Is Now Separate From 'Paid' Circulation


The Audit Bureau of Circulations, the organization that since 1914 has verified the circulation claims of newspapers and magazines in the United States, this year created a new circulation category called “verified” circulation. Yes, you read that correctly. For decades, publishers have driven so many loopholes through the ABC’s auditing rules that the organization now has had to make verified circulation a separate category than paid circulation. Folio magazine, the trade journal of the magazine industry, tries to explain the permutations.

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