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Critical Mention Licenses Associated Press Video Clips

Online TV search solution expands international content for business intelligence users

NEW YORK, July 25 /PRNewswire/ — Critical Mention, Inc., the leading
Web-based television news search and monitoring service, today announced a
video-licensing agreement with AP Digital, a division of The Associated Press
that provides news and information to interactive services.

Critical Mention now offers AP video clips to corporate communications,
business intelligence, news-monitoring professionals, and to approved Critical
Mention distributors. Critical Mention will pay AP Digital a fee each time an
AP news video clip is viewed on its platform, CriticalTV.

“By including AP video into the CriticalTV platform we can offer our user
base an even broader scope and quality of content for research,” said Sean
Morgan, CEO of Critical Mention. “This relationship also illustrates Critical
Mention’s strategy to enable content producers and broadcasters to participate
in revenue opportunities available through distribution of their content
within our fully auditable business-to-business online video search and
alerting platform. This deal reiterates the fact that Critical Mention is a
one-stop-shop television monitoring tool for business professionals.”

“We feel that business intelligence video search is a burgeoning market,”
said AP Director of Business Development Ted Mendelsohn.

Morgan says that the agreement accentuates Critical Mention’s commitment
to providing the world’s premier broadcast news to businesses and government
agencies, and illustrates the expanding online market for news video
monitoring worldwide. “Critical Mention is transforming the business model
used by television news monitoring companies, in which content producers and
broadcasters traditionally have not been paid,” says Morgan.

About Critical Mention
Critical Mention Inc., the most comprehensive Web-based television search
and broadcast monitoring service, is changing the way corporate communications

and business intelligence professionals search, track and view critical
information from television news. The company’s CriticalTV platform provides
real-time monitoring and email alerts for organizations that require
up-to-the-minute news about their company, customers and competitors.

CriticalTV allows users to easily find a video clip online immediately after
its broadcast; instantly share the clip within a workgroup via secure
video-email or a private video gallery; and order a professional transcript or
hard copy online. Critical Mention currently serves more than 150 clients,
including Fortune 500 companies and market leaders in corporate
communications, financial services, professional services, non-profit and
government industries. Founded in 2002, Critical Mention
( http://www.criticalmention.com ) is privately held, with headquarters in New
York City.

About the Associated Press
The Associated Press is the world’s oldest and largest newsgathering
organization, providing content to more than 15,000 news outlets with a daily
reach of 1 billion people around the world. Its multimedia services are
distributed by satellite and the Internet to more than 120 nations. For more
information, visit http://www.ap.org .

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[We’ve several deals in the pipeline for Critical Mention. Stay tuned for more this summer. — Vin Crosbie]

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