Spectrum of Change

The Spectrum of Change

  Previous webpage: Maelstrom as the Flow Changes  “I wasalmost a sorry witness of such doings, knowing that a little theory and calculation would have saved him ninety per cent of his labor.” — Nikolai Tesla about Thomas Edison’s exhaustive experimentations. Access and choices of news, entertainment, and information for the majority of the world’s population has shifted from relative scarcity to surplus, even overload. More than three billion people can now—via desktop, laptop, tablet, or smartphone—access more news, entertainment, and other information than had ever before in human history been printed or broadcast. The ranks of these of people will increase to nearly six […]

Islamic Women After Prayer, Kuala Lumpur

Personalization, Customization, Individuation, and New Media

Previous webpage: Social Media and Early Platforms for Individuation. Many media executives and media academicians inadvertently conflate the differences between the terms personalization, customization, and individuation. The terms differ in meaning. Here is a primer about correct usage: Personalization is a form of address or motif. Let’s imagine that your first name is John. You receive an unsolicited commercial postal letter (i.e., ‘junk mail’) that begins with ‘Dear John’ and that tries to entice you to purchase a product or service. Meanwhile, untold thousands of other people also receive the same unsolicited commercial letter, except that theirs begins with ‘Dear Susanne’ […]