If your news website requires registration or you’re thinking of converting it to requiring registration, Dave Daniels, research director for Jupiter Research’s Customer Relationship Management and Marketing Operations practice areas, offers some simply suggestions for optimizing registration pages.
When publishers wants more data about online consumers but many consumers don’t want to disclose data, a technological arms race results. Now that many online publications are requiring that consumers register before reading, it shouldn’t be surprising that some online consumers are developing applications to avoid that. The latest is BugMeNot.com. This Australian Web site lets consumers anonymously share active usernames and passwords for more than 130 forced-registration sites. “BugMeNot.com was created as a mechanism to quickly bypass the login of websites that require compulsory registration and/or the collection of personal/demographic information (such as the New York Times),” its FAQ […]
The Gannett Company’s AZCentral, Web site of the Arizona Republic newspaper and KPNX televisino in Phoenix, launched a user registration program earlier this week. The site’s Manager for Site Presentation/Audience Development Mike Coleman told Editor & Publisher magazine that it will require each user to provide a postal code, gender, and birth year before accessing articles. First-time users will be able to read one story but not two without registring. The site’s home page, classifieds, and some other pages can be read without registering. The site will use the registration data to target advertising more effectively. Coleman said the registration […]