Crowning the 'Number One" Online Activity: Change the Channel

The Online Publishers Association often induces statistics to prove that content is king online. This association’s first attempt was two years ago, when it released statistics that purported to show U..S. consumers spent $675 million for online content in 2001, a 92 percent increase over the previous calendar year. To generate such ‘newsworthy’ statistics, the newspaper and magazine publishers and news broadcasters who comprise the OPA conflated their definition of ‘consumer online content’ to include business-to-business online research (such as Internet industry reports purchased from, professional reports (such as wiring reports from the Institute of Electrical & Electronics Engineers’ […]