How to Get Them to Read More, More Often

A topic we’ll be exploring later this week at the Online News Association’s annual conference is how to get consumers to read electronic publications more often, more fully, and for more time. We’ve frequently been using the audience overview section of The New York Times Web edition’s media kit as a baseline for newspapers. We use it because we presume that NYTimes.com is a rather frequently read news site and because NYTimes.com is kind enough to put its usage statistics online along with those of its major competitors. Here are the basics for the month of July (the most recently […]