The Rising Popularity of Video News Online

Finally, a report (PDF format)) from the Online Publishers Association about which I agree! Its study of 27,841 Internet users on 25 of its members sites found that watching video online is becoming increasingly popular and that news videos were the most popular form of that content. Twenty seven percent of those users view online video at least once per week and five percent of them view it daily. A majority of users (51 percent) watch video online at least once per month. Perhaps because worktime is for work, online video viewers were more likely to watch from home than […]

Crowning the 'Number One" Online Activity: Change the Channel

The Online Publishers Association often induces statistics to prove that content is king online. This association’s first attempt was two years ago, when it released statistics that purported to show U..S. consumers spent $675 million for online content in 2001, a 92 percent increase over the previous calendar year. To generate such ‘newsworthy’ statistics, the newspaper and magazine publishers and news broadcasters who comprise the OPA conflated their definition of ‘consumer online content’ to include business-to-business online research (such as Internet industry reports purchased from, professional reports (such as wiring reports from the Institute of Electrical & Electronics Engineers’ […]