Why should newspapers offer online video news? Professor Crosbie explains why to journalists from the Bosnia and Herzegovina, Montenegro, Serbia, South Africa, Russia, and the Ukraine, during the Broadcast Design workshop organized by the Media Development Loan Fund. Recorded by Televizija Vijesti in Podgorica, Republic of Montenegro, on November 21, 2008.ast Design workshop organized by the Media Development Loan Fund. Recorded by Televizija Vijesti in Podgorica, Republic of Montenegro, on November 21, 2008.
After nearly ten years of trying to compete against the search engines for online advertising, most major American newspaper companies have surrendered to Google and Yahoo!
As the news industry dies, it’s undergoing Dr. Elisabeth Kubler-Ross’ famous Five Stages of Grief. And the past two years have seen significant changes in its passage through those stages
What’s happening at the World Association of Newspapers’ Advertising Conference in Paris.
I’ve more thoughts about the accelerating declines in circulations of major U.S. newspaper: Many newspaper executives are blaming the new Do-Not-Call anti-telemarketing lists for a large portion of their newspapers’ recent circulation declines. That is disingenous. In reality, the blame should be placed on those executives’ and their products. Major daily newspapers in the U.S. have huge churn rates. The Newspaper Association of America has long reported that large dailies (those with more than 400,000 weekday circulation) generally have 50 to 60 percent subscriber churn rates each year. That is why those newspapers have had to feverishly telemarket for new […]