We’re generally not a company that emphasizes a continuing role for paper (as opposed to epaper) in the future, but we are enthusiastic about some of the Augmented Reality mobile phone applications being developed by the Dutch company Layar for use with newspapers, magazines, signboards. For example, take at look at this video about using the application with magazines: Or this more general use of the application: These apps led one acquaintance myself of ours to declare that the Cuecat scanners, a product released in 1999, was ahead of its time. Maybe so, but that’s like saying the steam-powered automobiles […]
Despite its complication, a game of chess is basically a three-act play. So too is our current, transitional era for media companies.
Why the major reason for American daily newspapers’ demise is their inertia has violated the basics of the Principle of Supply & Demand.
American daily newspapers are dying for only two reasons that have nothing to do with advertiser flight or with lacks of sufficient multimedia, convergence, interactivity, Web 2.0, or ‘citizen journalism. Learn the two real reasons.
As the news industry dies, it’s undergoing Dr. Elisabeth Kubler-Ross’ famous Five Stages of Grief. And the past two years have seen significant changes in its passage through those stages
The text of my speech last week to the World Association of Newspapers’ Advertising Conference in Paris.
Cocktails during Cinco de Mayo at the offices of Critical Mention above New York City’s 57th Street canyon I haven’t been posting much because I’ve been traveling most of the past few months half that time to develop the video news search business for my main client Critical Mention, work that I’m immensely enjoying, and half that time on speaking engagements about the newspaper business. Four hundred years into its business cycle, that industry has entered its endgame phase. The three attributes upon which it was built newsprint, journalism, and a business model that aggregates revenues from newsprint […]
The annual IFRA/WAN/FIPP Beyond the Printed Word online publishing conference was held in Prague yesterday and today. A summary of the presentations is available from WAN and there is an interesting conference moblog. Here from the conference (my thanks to the IFRA and WAN summaries) are some interesting ideas about mobile and digital editions:
I’ve more thoughts about the accelerating declines in circulations of major U.S. newspaper: Many newspaper executives are blaming the new Do-Not-Call anti-telemarketing lists for a large portion of their newspapers’ recent circulation declines. That is disingenous. In reality, the blame should be placed on those executives’ and their products. Major daily newspapers in the U.S. have huge churn rates. The Newspaper Association of America has long reported that large dailies (those with more than 400,000 weekday circulation) generally have 50 to 60 percent subscriber churn rates each year. That is why those newspapers have had to feverishly telemarket for new […]