linda_layar

Augmented Reality for Printed Publications

We’re generally not a company that emphasizes a continuing role for paper (as opposed to epaper) in the future, but we are enthusiastic about some of the Augmented Reality mobile phone applications being developed by the Dutch company Layar for use with newspapers, magazines, signboards. For example, take at look at this video about using the application with magazines: Or this more general use of the application: These apps led one acquaintance myself of ours to declare that the Cuecat scanners, a product released in 1999, was ahead of its time. Maybe so, but that’s like saying the steam-powered automobiles […]

See Any Endgame for Newspapers?

Cocktails during Cinco de Mayo at the offices of Critical Mention above New York City’s 57th Street canyon I haven’t been posting much because I’ve been traveling most of the past few months — half that time to develop the video news search business for my main client Critical Mention, work that I’m immensely enjoying, and half that time on speaking engagements about the newspaper business. Four hundred years into its business cycle, that industry has entered its endgame phase. The three attributes upon which it was built — newsprint, journalism, and a business model that aggregates revenues from newsprint […]

Mobile and Digital Edition Ideas from 'Beyond the Printed Word'

The annual IFRA/WAN/FIPP Beyond the Printed Word online publishing conference was held in Prague yesterday and today. A summary of the presentations is available from WAN and there is an interesting conference moblog. Here from the conference (my thanks to the IFRA and WAN summaries) are some interesting ideas about mobile and digital editions: Tweet

More Thoughts on U.S. Circulation Declines

I’ve more thoughts about the accelerating declines in circulations of major U.S. newspaper: Many newspaper executives are blaming the new Do-Not-Call anti-telemarketing lists for a large portion of their newspapers’ recent circulation declines. That is disingenous. In reality, the blame should be placed on those executives’ and their products. Major daily newspapers in the U.S. have huge churn rates. The Newspaper Association of America has long reported that large dailies (those with more than 400,000 weekday circulation) generally have 50 to 60 percent subscriber churn rates each year. That is why those newspapers have had to feverishly telemarket for new […]