This is my third day of giving you what general advice my firm has been giving its clients this past year. On Monday I wrote about Immediacy and on Tuesday about ‘Multimedia‘.’ Though this advice might seem simple, you’d be surprised how many news publishers (and broadcasters) still don’t know, understand, or heed it, even after many years of publishing online.
The third component I generally tell them to do is to provide audio and video online:
Continue reading Time To Give Away Some More Consulting Advice (3)
Yesterday, I mentioned that I want to reveal what general advice my firm has been giving its clients this past year. To succeed in this new century, every online news organization must incorporate into its operations ten components, whose order is important because each (with the exception of the last) builds atop the previous ones.
I wrote about Immediacy, the first of those ten . Today, I’m writing about the second component, ‘Multimedia’:
Continue reading Time To Give Away Some More Consulting Advice (2)
The Experts about Individuated Media