New Media Chromodynamics – Part 1: Human Nature Augmented by Technology

Previous webpage: The Prism and New Media Chromodynamics The ‘Greens’ — A New Gravity When people’s access and choices of news, entertainment, and other information switches from relative scarcity to surplus, each person naturally gravitates to whatever mix of items from the entire surplus, no matter what the mix of providers and methods of access, best fits that individual’s unique mix of needs, interests, and tastes. Since 2007, most of the New Media Business postgraduate courses I’ve taught at Syracuse University had been scheduled just prior to lunchtime. I thus found that the most compelling pedagogical metaphors and analogies I could […]


Maelstrom as the Media Flow Changes

Previous webpage: Personalization, Customization, Individuation, and New Media. A spectacularly obvious but remarkably little noticed aspect of the epochal change underway in the media environment is a reversal of the locus where contents are consumed. By locus or loci, I don’t mean what prosaic place, such as an in an armchair or on a computer screen or at work or home. What I mean is whether the consumer must go to an edition or channel or other package of contents that a producer of contents has assembled or whether instead all the producers must offer their elements of contents to a […]

Islamic Women After Prayer, Kuala Lumpur

Personalization, Customization, Individuation, and New Media

Previous webpage: Social Media and Early Platforms for Individuation. Many media executives and media academicians inadvertently conflate the differences between the terms personalization, customization, and individuation. The terms differ in meaning. Here is a primer about correct usage: Personalization is a form of address or motif. Let’s imagine that your first name is John. You receive an unsolicited commercial postal letter (i.e., ‘junk mail’) that begins with ‘Dear John’ and that tries to entice you to purchase a product or service. Meanwhile, untold thousands of other people also receive the same unsolicited commercial letter, except that theirs begins with ‘Dear Susanne’ […]


Why Web 3 Will Sink Traditional Media

Previous webpage: The Malestrom as Flow Reverses Much like how marketers affixed unnecessary decimal points to the terms Web 1 and Web 2, they’ve begun to misuse the term Web 3.  Some term Web 3 (or ‘Web 3.0’) to be anything they happen to be doing, attempts to cloak themselves somehow in an aura of cutting-edge trendiness. However, Web 3 does have an actual definition. Web 3 is a third stratal era in Internet history. Another term for it is the Semantic Web. It is stratal because its technology is built atop the earlier Web 1’s and Web 2’s eras technologies: […]

La Noche en el Calle Nilo, Las Palmas de Gran Canaria

Social Media and Other Early Platforms for Individuation

Previous webpage: The Rise of Search Engines Heralds Individuated Media Since the new millennium began, billions of people have discovered a more practical way to obtain a customized supply of news, entertainment, and other information than manually using search engines or revisiting numerous favorite or ‘bookmarked’ websites to see if anything there is new. They discovered a 21st Century version of something known since Neolithic times: that hunting and gathering is much more efficient when done by groups of peoples. Find yourself people who have similar—not necessarily identical, but similar enough—needs, interests, and tastes as you do, then hunt and gather […]


The Rise of Search Engines Heralds Individuated Media

Previous webpage: The Significance of Web 1 (‘Web.1.0’) and Web 2 (‘Web 2.0’) Why did more than three billion people begin routinely using the Web when they were already being served news, entertainment, and other information by the publications and broadcasts of Mass Media? It’s a question virtually never asked in schools that teach Mass Media theories, doctrines, and practices. Yet it’s a question that should be asked in any school of media or journalism. Consider the question another way. For centuries, Mass Media had been people’s predominant means of obtaining and consuming news, entertainment, and other information. The theories, […]

When Moore’s, Cooper’s, and Butters’ Laws Interact on Media

Previous webpage: Butters’ Law Acting on Media Alone, neither Moore’s Law nor Cooper’s Law nor Butter’s Law would have led to the world we know today and the one we will know in the future. During the past 50 years, Moore’s Law, without the bandwidths of fiber optic doubling approximately every nine months and of wireless doubling approximately every three years, would have resulted merely in very powerful computers barely able to communicate and network with each other at much more than teletype speeds. Butter’s Law without computer chip power doubling approximately every two years would have led to no reason […]


Proximate Remarks & Ultimate Causations

Previous webpage: The Greatest Change in the History of Media Let’s be frank about the media industries. Most of its executives don’t care a hoot about exactly what is causing the tumultuous changes in their business environment. What they want, almost regardless of the problems, are solutions that can propel their careers and businesses into profits. They’re like recreational surfers: they just want someone to tell them where the good waves are rather than them spending time learning ocean hydrodynamics. Indeed, if the majority of media executives care at all about what’s causing the gargantuan changes in their business environment, they’ll […]