New Media Chromodynamics – Part 1: Human Nature Augmented by Technology

Previous webpage: The Prism and New Media Chromodynamics The ‘Greens’ — A New Gravity When people’s access and choices of news, entertainment, and other information switches from relative scarcity to surplus, each person naturally gravitates to whatever mix of items from the entire surplus, no matter what the mix of providers and methods of access, best fits that individual’s unique mix of needs, interests, and tastes. Since 2007, most of the New Media Business postgraduate courses I’ve taught at Syracuse University had been scheduled just prior to lunchtime. I thus found that the most compelling pedagogical metaphors and analogies I could […]


Maelstrom as the Media Flow Changes

Previous webpage: Personalization, Customization, Individuation, and New Media. A spectacularly obvious but remarkably little noticed aspect of the epochal change underway in the media environment is a reversal of the locus where contents are consumed. By locus or loci, I don’t mean what prosaic place, such as an in an armchair or on a computer screen or at work or home. What I mean is whether the consumer must go to an edition or channel or other package of contents that a producer of contents has assembled or whether instead all the producers must offer their elements of contents to a […]

Islamic Women After Prayer, Kuala Lumpur

Personalization, Customization, Individuation, and New Media

Previous webpage: Social Media and Early Platforms for Individuation. Many media executives and media academicians inadvertently conflate the differences between the terms personalization, customization, and individuation. The terms differ in meaning. Here is a primer about correct usage: Personalization is a form of address or motif. Let’s imagine that your first name is John. You receive an unsolicited commercial postal letter (i.e., ‘junk mail’) that begins with ‘Dear John’ and that tries to entice you to purchase a product or service. Meanwhile, untold thousands of other people also receive the same unsolicited commercial letter, except that theirs begins with ‘Dear Susanne’ […]


Why Web 3 Will Sink Traditional Media

Previous webpage: The Malestrom as Flow Reverses Much like how marketers affixed unnecessary decimal points to the terms Web 1 and Web 2, they’ve begun to misuse the term Web 3.  Some term Web 3 (or ‘Web 3.0’) to be anything they happen to be doing, attempts to cloak themselves somehow in an aura of cutting-edge trendiness. However, Web 3 does have an actual definition. Web 3 is a third stratal era in Internet history. Another term for it is the Semantic Web. It is stratal because its technology is built atop the earlier Web 1’s and Web 2’s eras technologies: […]

La Noche en el Calle Nilo, Las Palmas de Gran Canaria

Social Media and Other Early Platforms for Individuation

Previous webpage: The Rise of Search Engines Heralds Individuated Media Since the new millennium began, billions of people have discovered a more practical way to obtain a customized supply of news, entertainment, and other information than manually using search engines or revisiting numerous favorite or ‘bookmarked’ websites to see if anything there is new. They discovered a 21st Century version of something known since Neolithic times: that hunting and gathering is much more efficient when done by groups of peoples. Find yourself people who have similar—not necessarily identical, but similar enough—needs, interests, and tastes as you do, then hunt and gather […]