Previous webpage: The Prism and New Media Chromodynamics The ‘Greens’ — A New Gravity When people’s access and choices of news, entertainment, and other information switches from relative scarcity to surplus, each person naturally gravitates to whatever mix of items from the entire surplus, no matter what the mix of providers and methods of access, best fits that individual’s unique mix of needs, interests, and tastes. Since 2007, most of the New Media Business postgraduate courses I’ve taught at Syracuse University had been scheduled just prior to lunchtime. I thus found that the most compelling pedagogical metaphors and analogies I could […]
Previous webpage: Personalization, Customization, Individuation, and New Media. A spectacularly obvious but remarkably little noticed aspect of the epochal change underway in the media environment is a reversal of the locus where contents are consumed. By locus or loci, I don’t mean what prosaic place, such as an in an armchair or on a computer screen or at work or home. What I mean is whether the consumer must go to an edition or channel or other package of contents that a producer of contents has assembled or whether instead all the producers must offer their elements of contents to a […]
Previous webpage: The Rise of Search Engines Heralds Individuated Media Since the new millennium began, billions of people have discovered a more practical way to obtain a customized supply of news, entertainment, and other information than manually using search engines or revisiting numerous favorite or ‘bookmarked’ websites to see if anything there is new. They discovered a 21st Century version of something known since Neolithic times: that hunting and gathering is much more efficient when done by groups of peoples. Find yourself people who have similar—not necessarily identical, but similar enough—needs, interests, and tastes as you do, then hunt and gather […]
Previous webpage: The Significance of Web 1 (‘Web.1.0’) and Web 2 (‘Web 2.0’) Why did more than three billion people begin routinely using the Web when they were already being served news, entertainment, and other information by the publications and broadcasts of Mass Media? It’s a question virtually never asked in schools that teach Mass Media theories, doctrines, and practices. Yet it’s a question that should be asked in any school of media or journalism. Consider the question another way. For centuries, Mass Media had been people’s predominant means of obtaining and consuming news, entertainment, and other information. The theories, […]
Syllabus for my Digital Media Management lectures during the next three weeks at Rhodes University’s Sol Plaatje Institute for Media Leadership.
Why it is imperative for newspaper companies individuate their editions in print, e-paper,and Web formats.