Bloggers Blew It: Much Posting, Little Impact

Let’s gore a sacred cow. Or lets let Frank Barnako of CBS MarketWatch’s eponymous Frank Barnako’s Internet Daily do it. The headline above tops the commentary leading his report on Wednesday. “No one reads blogs,” Barnako writes. Yes, Technorati is tracking 4 million blogs, RSS is no longer “a geek secret and now it’s a bolt-on to My Yahoo!”, and Blogads claims to be delivering 100 million banner ad impression per month. “All that may be true. It’s just that after the presidential election, it appears to me that the only readers of blogs … are bloggers! They are a […]