On Friday, eMarketer cited my speech last month to the World Association of Newspaper’s Advertising conference and verified what I said:
- eMarketer’s own projections confirm fears that online classified ad spending does not measure up to other, more vibrant online ad spending formats such as rich media and sponsorships. Although total spending on online classified advertising will continue to grow for several years, it is likely to do no more than match the growth in total spending.
I’m glad eMarketer’s figures agree with Borrell Associates‘ figures, which I cited. eMarketer’s report also provided a useful chart (the Borrell research provides many others).