Top 10 Magazine Digital Editions

More than 100 U.S. magazines, twice the number from a year ago, now count significant numbers of digital editions among their circulation figures, according to the auditing firm of BPA Worldwide. Here are the top ten as of December 2004: eWeek 65,000 among 400,100 circulations (16.2 percent) Computer Weekly 40,065 among 139,817 (28.7%) Microsoft Certified Professional 39,092 among 119,092 (32.8%) NASA Tech Briefs 31,179 among 190,428 (16.4%) Electronic Weekly 16,853 among 43,498 (38.7%) EDN 16,397 among 134,025 (12.2%) ECN 16,324 among 126,020 (13.0%) Computing 15,000 among 115,000 (13.0%) SD Times 13,997 among 51,481 (27.2%) Foreign Policy 13,804 among 103,589 (13.3%) […]

The Digital Edition Dirigibles

At the highest inhabitable level of the Empire State Building in New York City is something redolent of the University of Missouri’s new EmPRINT digital edition project. When the Empire State Building was designed in the late 1920s, architects gave its top floor a function that nowadays makes sense only in retrospect of their knowledge of what was then the highest technology in transportation media. The architects gave it a dirigible docking port. Read the history of aviation until 1930 and you might understand why the architects’ belived that lighter-than-air crafts were the transportation medium of the future. For nearly […]

More Thoughts on U.S. Circulation Declines

I’ve more thoughts about the accelerating declines in circulations of major U.S. newspaper: Many newspaper executives are blaming the new Do-Not-Call anti-telemarketing lists for a large portion of their newspapers’ recent circulation declines. That is disingenous. In reality, the blame should be placed on those executives’ and their products. Major daily newspapers in the U.S. have huge churn rates. The Newspaper Association of America has long reported that large dailies (those with more than 400,000 weekday circulation) generally have 50 to 60 percent subscriber churn rates each year. That is why those newspapers have had to feverishly telemarket for new […]