LexisNexis and our client Critical Mention have formed an alliance to deliver TV video search and print news clips in a cost-effective package to small and medium-sized businesses.
(The original was released on PR Newswire this morning.) TV Search Provider Critical Mention Inks Marketing Partnership with MacNeil/Lehrer Productions MacNeil/Lehrer Expands Paid Distribution Opportunities and Extends Brand Through Partnership With Critical Mention New York – April 26, 2005 – Critical Mention, Inc., the leading Web-based television search and monitoring service for corporate communications and business intelligence professionals, today announced a marketing partnership with MacNeil/Lehrer Productions, producers of the PBS program NewsHour with Jim Lehrer. Under the agreement, MacNeil/Lehrer Productions will receive a partnership fee based on the usage of clips from NewsHour with Jim Lehrer within Critical Mention
Every few years in new media, I find a consulting client whose business plan, product or service, and managers are refreshingly sharp, competent, and unusually opportune. In those rare cases, and particularly if it’s a startup venture, I’ll trade some of Digital Deliverance’s consulting fees for deferred compensation or future equity in the venture because I’m confident of its potential. And if I like the venture even more after working with it for awhile, I’ll even taken a very active stake in it by joining the venture as an officer. That’s been the case with Critical Mention. Its founder & […]