Switching Corporate Publications to Online

A publishing sector that could greatly benefit by switching from print to online is corporate communications. I had an interesting discussion today with the corporate communications editor of Akzo Nobel in the Netherlands. This 64,500-person pharmaceutical & chemicals company will soon switch to online publication of its internal corporate magazine, sent to employees in more 80 countries. For almost a century, Akzo Nobel has published its internal magazine in print, currently bi-monthly. But online has two advantages over print: The ability to publish or update in real-time, and not be locked into a printer’s weeks or months of lead-time. And […]