ClickZ | Digital Deliverance LLC

ClickZ Archive

  • The ‘Reality Distortion Field‘ is a term coined by Apple Computer employees and competitors to describe how the bravado and charisma of Apple co-founder Steve Jobs tends to make his audience overlook otherwise obvious flaws in what he promotes. Job’s  Reality Distortion Field works because his audience wants to believe what he says. So too operates The New York Times‘  Reality...

    When “Enormous” is Picayune: the NYTimes.com Paywall

    The ‘Reality Distortion Field‘ is a term coined by Apple Computer employees and competitors to describe how the bravado and charisma of Apple co-founder Steve Jobs tends to make his audience overlook otherwise obvious flaws in what he promotes. Job’s  Reality Distortion Field works because his audience wants to believe what he says. So too operates The New York Times‘  Reality...

    Continue Reading...

  • Nokia's Life Tools project is an intriguing addition to news organization's mobile palette.

    Nokia’s Life Tools and 175+ Countries

    Nokia's Life Tools project is an intriguing addition to news organization's mobile palette.

    Continue Reading...

  • Despite its complication, a game of chess is basically a three-act play. So too is our current, transitional era for media companies.

    Media Chess

    Despite its complication, a game of chess is basically a three-act play. So too is our current, transitional era for media companies.

    Continue Reading...

  • My ClickZ column Friday pointed out how you would have gotten a better Return on Investment from purchasing $10,000 in beer three years ago and getting drunk each night since than you would have from investing that amount of money in U.S. newspaper company stocks.

    Beer Is The Better Investment Than U.S. Newspaper Companies

    My ClickZ column Friday pointed out how you would have gotten a better Return on Investment from purchasing $10,000 in beer three years ago and getting drunk each night since than you would have from investing that amount of money in U.S. newspaper company stocks.

    Continue Reading...

  • During the past 30 months for JupiterMedia’s ClickZ online marketing information site, I’ve written 39 columns about charging for online content. Writing them has been fun. The $100 honorarium JupiterMedia has paid me for each has bought some nice dinners. But I’ll no longer be writing more columns for JupiterMedia (my last column was earlier this month, about the New...

    I'm Signing Off ClickZ

    During the past 30 months for JupiterMedia’s ClickZ online marketing information site, I’ve written 39 columns about charging for online content. Writing them has been fun. The $100 honorarium JupiterMedia has paid me for each has bought some nice dinners. But I’ll no longer be writing more columns for JupiterMedia (my last column was earlier this month, about the New...

    Continue Reading...

  • ClickZ.com today published the first of a two-part article I’ve written about the future of paid content. During the past two years at that site, I’ve written 36 columns about free-to-fee publishing, but none until now about what I firmly think the future for publishing, broadcasting, advertising, and paid content will be by 2014. ClickZ restricts these columns to about...

    Paid Online Content Publishing: The Long View, Part 1

    ClickZ.com today published the first of a two-part article I’ve written about the future of paid content. During the past two years at that site, I’ve written 36 columns about free-to-fee publishing, but none until now about what I firmly think the future for publishing, broadcasting, advertising, and paid content will be by 2014. ClickZ restricts these columns to about...

    Continue Reading...

Get Adobe Flash playerPlugin by wpburn.com wordpress themes
Easy AdSense by Unreal