More Thoughts on U.S. Circulation Declines

I’ve more thoughts about the accelerating declines in circulations of major U.S. newspaper: Many newspaper executives are blaming the new Do-Not-Call anti-telemarketing lists for a large portion of their newspapers’ recent circulation declines. That is disingenous. In reality, the blame should be placed on those executives’ and their products. Major daily newspapers in the U.S. have huge churn rates. The Newspaper Association of America has long reported that large dailies (those with more than 400,000 weekday circulation) generally have 50 to 60 percent subscriber churn rates each year. That is why those newspapers have had to feverishly telemarket for new […]