Business Models for Newspaper Publishers conference

I criticized the American Press Institute‘s Newspaper Next project last month for wasting more than US$2 million and a year producing a “blueprint” to “transform the industry” that in reality turned out to be little more than advice that publishers should think of newspapers as things that readers ‘hire’ to perform various ‘jobs” such as telling them what’s occuring in their communities or what to do tonight. That project was just a rehash of Harvard Business School Professor Clayton Christensen‘s book The Innovator’s Dilemma, which shouldn’t be surprising because the API hired Christensen’s consulting firm to develop the project. Newspaper […]