Free Fall for U.S. Newspapers' Circulations

There is more and more evidence that U.S. newspaper circulation has begun a possibly fatal free fall. Beginning around 1964, daily newspapers’ print circulations in the U.S. began steadily to decline at a compound rate of approximately half a percent per year. Every year, most of the newspapers’ publishers reacted as if each year’s decline was a temporary aberration, a short-term trend that would soon reverse. But by 1999 the rate of circulation declines began to accelerate. Daily newspapers began to suffer annual circulation declines of one to two percent. Circulation directors were quick to blame the free online publishing […]