What Newspapers And Their Web Sites Must Do To Survive

Why daily newspapers, no matter if in printed or online formats, are declining in usage and why the death of any newspaper’s printed edition dooms its online edition, unless the newspaper industry radically changes. (Published April 3, 2004, in the University of Southern California’s Online Journalism Review)

What is ‘New Media’

A newspaper isn’t a medium, nor are newspapers media. Magazines aren’t media nor is a magazine a medium. Television isn’t a mediumnor is radio nor are radio or television stations media. A website isn’t a medium nor is the Internet media. Only three media exists. Use an analogy between transportation and communications to understand why the new medium (‘New Media’) isn’t a Mass Medium (though it can do all that the Mass Medium can) and why it will supersede the Mass Medium as the predominate medium which people use. (Published April 27, 2006, in Corante’s Rebuilding Media)

Crosbie’s Manifesto

A multi-part essay published here on Digital Deliverance that describes the Greatest Change in Media History and why media companies that pursue ‘Convergence’ strategies are swallowing a placebo.

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.

Signature Writings

What Newspapers And Their Web Sites Must Do To Survive

What is ‘New Media’

Crosbie’s Manifesto

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