Comments for Digital Deliverance LLC http://www.digitaldeliverance.com Profitable New Media Strategies for Publishers and Broadcasters Mon, 05 Dec 2011 07:41:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on My Thanks to Danny Meadows-Klue by Danny Meadows-Klue http://www.digitaldeliverance.com/2011/11/19/my-thanks-to-danny-meadows-klue/#comment-4984 Danny Meadows-Klue Mon, 05 Dec 2011 07:41:36 +0000 http://www.digitaldeliverance.com/?p=1780#comment-4984 Many thanks Vin. There's a healthy flow of posts and research of things we found interesting, here... http://www.digitalstrategyconsulting.com/intelligence A frustration I think you me and Jim share is the slowness of media groups with origins in print at realising the need to adapt. Back in the 90s there was everything to play for, yet many squandered the opportunities they had by applying lethargic processes at a time which needs revolutionary change. When a group of us came together to set up the IAB trade associations in the UK and Europe, it was heavily driven by a handful of innovative (traditional) publishers. We could see how the gatekeeper roles that newspapers and TV had played in mass marketing would be challenged through disintermediation. As early as the mid 90s it seemed clear that search would remove the constriction on access to classifieds, and that Craig Newmark wouldn't be alone in figuring out a free-to-air model for classifieds. Yet the media groups dominated by traditional thinking are those that can never see passed the old paradigms. The 15 year debate about charging a subscription for content is the square peg for the round hole. I wish more publishers would be listening to you, making round pegs, and filling both the web and their business plans with the right content for the right models. Look forward to catching up. Been far too long! Many thanks Vin. There’s a healthy flow of posts and research of things we found interesting, here… http://www.digitalstrategyconsulting.com/intelligence

A frustration I think you me and Jim share is the slowness of media groups with origins in print at realising the need to adapt. Back in the 90s there was everything to play for, yet many squandered the opportunities they had by applying lethargic processes at a time which needs revolutionary change.

When a group of us came together to set up the IAB trade associations in the UK and Europe, it was heavily driven by a handful of innovative (traditional) publishers. We could see how the gatekeeper roles that newspapers and TV had played in mass marketing would be challenged through disintermediation. As early as the mid 90s it seemed clear that search would remove the constriction on access to classifieds, and that Craig Newmark wouldn’t be alone in figuring out a free-to-air model for classifieds.

Yet the media groups dominated by traditional thinking are those that can never see passed the old paradigms. The 15 year debate about charging a subscription for content is the square peg for the round hole. I wish more publishers would be listening to you, making round pegs, and filling both the web and their business plans with the right content for the right models.

Look forward to catching up. Been far too long!

]]> Comment on When “Enormous” is Picayune: the NYTimes.com Paywall by Stephen http://www.digitaldeliverance.com/2011/08/03/nytimes-paywall/#comment-4351 Stephen Sun, 06 Nov 2011 02:30:36 +0000 http://www.digitaldeliverance.com/?p=1742#comment-4351 NYT gonna pull in 75 million dollars in paywall cash and STILL growing online readers. OF COURSE it was a bad idea. NYT gonna pull in 75 million dollars in paywall cash and STILL growing online readers. OF COURSE it was a bad idea.

]]> Comment on When “Enormous” is Picayune: the NYTimes.com Paywall by The NYTimes Great Paywall Debate continues… | Kachingle Blog http://www.digitaldeliverance.com/2011/08/03/nytimes-paywall/#comment-4142 The NYTimes Great Paywall Debate continues… | Kachingle Blog Wed, 17 Aug 2011 00:26:36 +0000 http://www.digitaldeliverance.com/?p=1742#comment-4142 [...] When “Enormous” is Picayune: the NYTimes.com Paywall – Vin Crosbie, Digital Deliverance [...] [...] When “Enormous” is Picayune: the NYTimes.com Paywall – Vin Crosbie, Digital Deliverance [...]

]]> Comment on When “Enormous” is Picayune: the NYTimes.com Paywall by Cynthia Typaldos http://www.digitaldeliverance.com/2011/08/03/nytimes-paywall/#comment-4066 Cynthia Typaldos Sun, 07 Aug 2011 00:24:41 +0000 http://www.digitaldeliverance.com/?p=1742#comment-4066 Vin - I quoted your post in my comment to this article in The Guardian: <a href="http://www.guardian.co.uk/media/2011/aug/07/paywall-that-pays-only-in-america" rel="nofollow">A paywall that pays? Only in America</a> The New York Times's 'soft' digital paywall has recorded some impressive results, but it's too soon for excessive optimism, by Peter Preston Vin – I quoted your post in my comment to this article in The Guardian:

A paywall that pays? Only in America
The New York Times’s ‘soft’ digital paywall has recorded some impressive results, but it’s too soon for excessive optimism, by Peter Preston

]]> Comment on When “Enormous” is Picayune: the NYTimes.com Paywall by admin http://www.digitaldeliverance.com/2011/08/03/nytimes-paywall/#comment-4052 admin Fri, 05 Aug 2011 04:01:36 +0000 http://www.digitaldeliverance.com/?p=1742#comment-4052 I'd had my software long ago setup to approve Steve's commentary. When Wednesday I realized that I'd not similarly done yours, I set it up. I’d had my software long ago setup to approve Steve’s commentary. When Wednesday I realized that I’d not similarly done yours, I set it up.

]]> Comment on When “Enormous” is Picayune: the NYTimes.com Paywall by Crosbie Fitch http://www.digitaldeliverance.com/2011/08/03/nytimes-paywall/#comment-4049 Crosbie Fitch Thu, 04 Aug 2011 21:22:07 +0000 http://www.digitaldeliverance.com/?p=1742#comment-4049 No worries, but it was a tad strange that Steve's comments passed moderation well before mine. By 'moderator' I include 'automatic spam detectors' that might otherwise cast my comment into oblivion - unless I make another comment noting its omission. My sympathies for your move. I am packing at the moment for a 700 mile relocation. No worries, but it was a tad strange that Steve’s comments passed moderation well before mine.

By ‘moderator’ I include ‘automatic spam detectors’ that might otherwise cast my comment into oblivion – unless I make another comment noting its omission.

My sympathies for your move. I am packing at the moment for a 700 mile relocation.

]]> Comment on When “Enormous” is Picayune: the NYTimes.com Paywall by admin http://www.digitaldeliverance.com/2011/08/03/nytimes-paywall/#comment-4045 admin Thu, 04 Aug 2011 03:40:09 +0000 http://www.digitaldeliverance.com/?p=1742#comment-4045 Crosbie F.: Pardon my tardy approval of your comment. I posted at 2 a.m. local time then spent the entire next day moving my domicile 400 miles. Busy day, indeed! But I always approve your comments. Steve Y: Perhaps my data about small- to medium-sized daily newspaper websites is out of date? Or is the data for your newspapers the exceptional results of your own excellent efforts, oh Grey Bearded One? Perhaps someone else from a more normal (less excellently exceptional) small to medium-sized daily can corroborate? However, your point about using ANY paid content to compensate for the collapse of generic banner ad CPMs is well taken. Crosbie F.: Pardon my tardy approval of your comment. I posted at 2 a.m. local time then spent the entire next day moving my domicile 400 miles. Busy day, indeed! But I always approve your comments.

Steve Y: Perhaps my data about small- to medium-sized daily newspaper websites is out of date? Or is the data for your newspapers the exceptional results of your own excellent efforts, oh Grey Bearded One? Perhaps someone else from a more normal (less excellently exceptional) small to medium-sized daily can corroborate? However, your point about using ANY paid content to compensate for the collapse of generic banner ad CPMs is well taken.

]]> Comment on When “Enormous” is Picayune: the NYTimes.com Paywall by Crosbie Fitch http://www.digitaldeliverance.com/2011/08/03/nytimes-paywall/#comment-4042 Crosbie Fitch Wed, 03 Aug 2011 23:48:06 +0000 http://www.digitaldeliverance.com/?p=1742#comment-4042 I posted a comment that the future of journalism would necessarily involve the exchange of work for money, but it seems it's offended the moderator... I posted a comment that the future of journalism would necessarily involve the exchange of work for money, but it seems it’s offended the moderator…

]]> Comment on When “Enormous” is Picayune: the NYTimes.com Paywall by Steve Yelvington http://www.digitaldeliverance.com/2011/08/03/nytimes-paywall/#comment-4040 Steve Yelvington Wed, 03 Aug 2011 20:39:51 +0000 http://www.digitaldeliverance.com/?p=1742#comment-4040 Sorry, I dropped a zero on that 22K daily. I meant 6,230,000 monthly unique users. Sorry, I dropped a zero on that 22K daily. I meant 6,230,000 monthly unique users.

]]> Comment on When “Enormous” is Picayune: the NYTimes.com Paywall by Steve Yelvington http://www.digitaldeliverance.com/2011/08/03/nytimes-paywall/#comment-4038 Steve Yelvington Wed, 03 Aug 2011 20:31:13 +0000 http://www.digitaldeliverance.com/?p=1742#comment-4038 Vin, I regard the NYT's success as much less than "enormous," but I also take issue with your claim that "most daily newspapers have far fewer online monthly users than daily print subscribers." Can you cite a source for that? Our experience is radically different. For example, we have a 22K daily with 623,000 unique users (Omniture stats) and one with a Sunday circ around 174K that has around 12 million monthly uniques. I think a definition of success begs a couple of questions: What business are you in? And what are the alternatives? Your point that the NYT is a global opportunity is a good one, and if they're in a global audience business, then their performance is rather dismal. On the other hand, given the collapse of generic advertising CPMs, the revenue created by the NYT pay model shouldn't be dismissed, especially if they've pulled it off without sustaining substantial damage to their free traffic reach. Vin, I regard the NYT’s success as much less than “enormous,” but I also take issue with your claim that “most daily newspapers have far fewer online monthly users than daily print subscribers.” Can you cite a source for that?

Our experience is radically different. For example, we have a 22K daily with 623,000 unique users (Omniture stats) and one with a Sunday circ around 174K that has around 12 million monthly uniques.

I think a definition of success begs a couple of questions: What business are you in? And what are the alternatives? Your point that the NYT is a global opportunity is a good one, and if they’re in a global audience business, then their performance is rather dismal. On the other hand, given the collapse of generic advertising CPMs, the revenue created by the NYT pay model shouldn’t be dismissed, especially if they’ve pulled it off without sustaining substantial damage to their free traffic reach.

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