Previous webpage: The Greatest Change in the History of Media Let’s be frank about the media industries. Most of its executives don’t care a hoot about exactly what is causing the tumultuous changes in their business environment. What they want, almost regardless of the problems, are solutions that can propel their careers and businesses into profits. They’re like recreational surfers: they just want someone to tell them where the good waves are rather than them spending time learning ocean hydrodynamics. Indeed, if the majority of media executives care at all about what’s causing the gargantuan changes in their business environment, they’ll […]
My reputation as a New Media consultant to the news industry, including my appointment since 2007 to teach postgraduate New Media Business at Syracuse’s Newhouse School, largely result from work I did long ago. For ten years beginning in 1993, I helped guide the strategies of major news organizations’ websites and their other online services. But by the turn of the century I realized that those strategies (known as ‘convergence’, ‘analog-to-digital’, and ‘digital first’, etc.) would ultimately fail and those news organizations’ websites, as well as their traditional products, would unavoidably become irrelevant and unsustainable in the near future. I […]
How will journalists could use Google Glasses ? It’s the wrong question. The right question for journalists to ask is how and why will people who consume media use Google Glasses (or similarly wearable optic interfaces)? Whenever I encounter media professors or media researchers testing how journalists could use Google Glasses, I ask them this simple question: what proportion of Google Goggles users will be consumer and what proportion will be journalists? My guess is the ratio 20,000 to one. Thus, which of the following two topics is more important for journalism schools to research: How will and why people use […]
For the past four years, I’ve been teaching a New Media Business for media course at Syracuse University’s S.I. Newhouse School of Public Communications. It was originally open just to postgraduate students, but a few years ago we opened it to select upperclassmen, too. Some 250 students have taken the course. Approximately half were from the Newhouse School’s Media Management masters degree program, in which taking the course is a requirement. However the rest of the students have been from the school’s Arts Journalism, Broadcast Journalism, Communications, Graphic Design, Magazine, Newspaper, Photography, Public Diplomacy, Public Relations, and Television/Radio/Film departments. Students […]
I’ve overwhelmingly tempted to quote words written for the Michael Corleone character by Mario Puzo and Francis Ford Coppola in their 1990 movie and novel The Godfather III: “Just when I thought I was out… they pull me back in.” Except that I’m no gangster, and I’ve somehow always expected to get back into blogging. During 2008, however, I’d come to the conclusion that my time spent blogging, twittering, or interacting in other casual and small ways with people online was counterproductive to solving the serious and huge problems nowadays facing the news industries — the focus of my professional consulting and […]
I’m spending much of the next few months in the Republic of South Africa where I’m helping that country’s leading journalism school in what I hope will be a notable advance in how journalism and news publishing are practiced in the 21st Century.
Syllabus for my Digital Media Management lectures during the next three weeks at Rhodes University’s Sol Plaatje Institute for Media Leadership.
My biweekly Digital Publishing column at ClickZ.com is about the skills that journalism schools need to teach in this century.
Why I prefer teaching New Media at Syracuse University, and what the syllabus is for my New Media Business class.