New Media Chromodynamics – Part 1: Human Nature Augmented by Technology

Previous webpage: The Prism and New Media Chromodynamics The ‘Greens’ — A New Gravity When people’s access and choices of news, entertainment, and other information switches from relative scarcity to surplus, each person naturally gravitates to whatever mix of items from the entire surplus, no matter what the mix of providers and methods of access, best fits that individual’s unique mix of needs, interests, and tastes. Since 2007, most of the New Media Business postgraduate courses I’ve taught at Syracuse University had been scheduled just prior to lunchtime. I thus found that the most compelling pedagogical metaphors and analogies I could […]


The Prism & New Media Chromodynamics

Previous webpage: The Spectrum of Change   The ideal prism with which to refract and examine the entire spectrum of change underway in the media environment, now that people’s access and choices of news, entertainment, and other information has changed from relative scarcity to surplus, is inescapably the Principle of Supply & Demand. Too many people who work in the media industries, this is particularly true of journalists, roll their eyes whenever the ‘dismal science’ of economics is invoked about their labor or products. Yet as much as they might wish that they are exempt from economics, it affects the production and […]

Spectrum of Change

The Spectrum of Change

  Previous webpage: Maelstrom as the Flow Changes  “I wasalmost a sorry witness of such doings, knowing that a little theory and calculation would have saved him ninety per cent of his labor.” — Nikolai Tesla about Thomas Edison’s exhaustive experimentations. Access and choices of news, entertainment, and information for the majority of the world’s population has shifted from relative scarcity to surplus, even overload. More than three billion people can now—via desktop, laptop, tablet, or smartphone—access more news, entertainment, and other information than had ever before in human history been printed or broadcast. The ranks of these of people will increase to nearly six […]


Maelstrom as the Media Flow Changes

Previous webpage: Personalization, Customization, Individuation, and New Media. A spectacularly obvious but remarkably little noticed aspect of the epochal change underway in the media environment is a reversal of the locus where contents are consumed. By locus or loci, I don’t mean what prosaic place, such as an in an armchair or on a computer screen or at work or home. What I mean is whether the consumer must go to an edition or channel or other package of contents that a producer of contents has assembled or whether instead all the producers must offer their elements of contents to a […]

Islamic Women After Prayer, Kuala Lumpur

Personalization, Customization, Individuation, and New Media

Previous webpage: Social Media and Early Platforms for Individuation. Many media executives and media academicians inadvertently conflate the differences between the terms personalization, customization, and individuation. The terms differ in meaning. Here is a primer about correct usage: Personalization is a form of address or motif. Let’s imagine that your first name is John. You receive an unsolicited commercial postal letter (i.e., ‘junk mail’) that begins with ‘Dear John’ and that tries to entice you to purchase a product or service. Meanwhile, untold thousands of other people also receive the same unsolicited commercial letter, except that theirs begins with ‘Dear Susanne’ […]


Why Web 3 Will Sink Traditional Media

Previous webpage: The Malestrom as Flow Reverses Much like how marketers affixed unnecessary decimal points to the terms Web 1 and Web 2, they’ve begun to misuse the term Web 3.  Some term Web 3 (or ‘Web 3.0’) to be anything they happen to be doing, attempts to cloak themselves somehow in an aura of cutting-edge trendiness. However, Web 3 does have an actual definition. Web 3 is a third stratal era in Internet history. Another term for it is the Semantic Web. It is stratal because its technology is built atop the earlier Web 1’s and Web 2’s eras technologies: […]

La Noche en el Calle Nilo, Las Palmas de Gran Canaria

Social Media and Other Early Platforms for Individuation

Previous webpage: The Rise of Search Engines Heralds Individuated Media Since the new millennium began, billions of people have discovered a more practical way to obtain a customized supply of news, entertainment, and other information than manually using search engines or revisiting numerous favorite or ‘bookmarked’ websites to see if anything there is new. They discovered a 21st Century version of something known since Neolithic times: that hunting and gathering is much more efficient when done by groups of peoples. Find yourself people who have similar—not necessarily identical, but similar enough—needs, interests, and tastes as you do, then hunt and gather […]


The Rise of Search Engines Heralds Individuated Media

Previous webpage: The Significance of Web 1 (‘Web.1.0’) and Web 2 (‘Web 2.0’) Why did more than three billion people begin routinely using the Web when they were already being served news, entertainment, and other information by the publications and broadcasts of Mass Media? It’s a question virtually never asked in schools that teach Mass Media theories, doctrines, and practices. Yet it’s a question that should be asked in any school of media or journalism. Consider the question another way. For centuries, Mass Media had been people’s predominant means of obtaining and consuming news, entertainment, and other information. The theories, […]


Corollaries of Moore’s, Cooper’s, and Butters’ Laws Interactions

Previous webpage: When Moore’s, Cooper’s, and Butters’ Laws Interact on Media Here are some corollary effects resulting from observable dynamics of Moore’s, Cooper’s, and Butters’ laws. These go beyond the computer and telecommunications industries from which those dynamics directly stem and beyond the media industries which are the subject of this particularly work you’re reading, and pertain to virtually all industries now and in the future, as well as to societies, culture, and civilization. The ramifications of these corollary effects demonstrate the sheer scale of changes that the dynamics of Moore’s, Cooper’s, and Butters’ laws have engendered: Mind-boggling increases in the […]

When Moore’s, Cooper’s, and Butters’ Laws Interact on Media

Previous webpage: Butters’ Law Acting on Media Alone, neither Moore’s Law nor Cooper’s Law nor Butter’s Law would have led to the world we know today and the one we will know in the future. During the past 50 years, Moore’s Law, without the bandwidths of fiber optic doubling approximately every nine months and of wireless doubling approximately every three years, would have resulted merely in very powerful computers barely able to communicate and network with each other at much more than teletype speeds. Butter’s Law without computer chip power doubling approximately every two years would have led to no reason […]

Cooper’s Law Acting on Media

Martin Cooper Previous webpage: Moore’s Law Acting on Media As much as Moore’s Law affects the world in terrific ways, it alone would result merely in very powerful but isolated and unconnected computer boxes, with no broadband networking, no Internet, not even anything online, were not for two similar observations or so-called laws. Although these two other dynamic laws of technology are taught in my classroom, they need also be taught in any classroom that teaches Moore’s Law. Moreover, every technology or media executive who needs to predict or understand the future needs to understand the two as well as Moore’s […]

Moore’s Law Acting on Media

Previous webpage: Proximate Remarks & Ultimate Causations The more transistors a standard-sized computer chip contains, the more computation power it has, the more calculations it can make, and the more problems it can solve. Physicist Gordon Moore, co-founder of the Intel Corporation, observed that the sheer numbers of transistors which manufacturers were able to miniaturize and place on a standard chip had been doubling approximately every 18 to 24 months. The practical effects of what he observed were that the new chips had twice the power of the old after that time or that the old chip’s price halved (in actually, […]


Proximate Remarks & Ultimate Causations

Previous webpage: The Greatest Change in the History of Media Let’s be frank about the media industries. Most of its executives don’t care a hoot about exactly what is causing the tumultuous changes in their business environment. What they want, almost regardless of the problems, are solutions that can propel their careers and businesses into profits. They’re like recreational surfers: they just want someone to tell them where the good waves are rather than them spending time learning ocean hydrodynamics. Indeed, if the majority of media executives care at all about what’s causing the gargantuan changes in their business environment, they’ll […]


The First Innovative Thing I’ve Posted in Seven Years

My reputation as a New Media consultant to the news industry, including my appointment since 2007 to teach postgraduate New Media Business at Syracuse’s Newhouse School, largely result from work I did long ago. For ten years beginning in 1993, I helped guide the strategies of major news organizations’ websites and their other online services. But by the turn of the century I realized that those strategies (known as ‘convergence’, ‘analog-to-digital’, and ‘digital first’, etc.) would ultimately fail and those news organizations’ websites, as well as their traditional products, would unavoidably become irrelevant and unsustainable in the near future. I […]

Google Glasses

Journalism Schools’ Myopia When ‘Testing’ Google Glasses

How will journalists could use Google Glasses ? It’s the wrong question. The right question for journalists to ask is how and why will people who consume media use Google Glasses (or similarly wearable optic interfaces)? Whenever I encounter media professors or media researchers testing how journalists could use Google Glasses, I ask them this simple question: what proportion of Google Goggles users will be consumer and what proportion will be journalists? My guess is the ratio 20,000 to one. Thus, which of the following two topics is more important for journalism schools to research: How will and why people use […]