tidal-bore

Maelstrom as the Media Flow Changes

Previous webpage: Social Media and other Inchoate Individuation Platforms A spectacularly obvious but remarkably little noticed aspect of the epochal change underway in the media environment is a reversal of the locus where contents are consumed. By locus or loci, I don’t mean what prosaic place, such as an in an armchair or on a computer screen or at work or home. What I mean is whether the consumer must go to an edition or channel or other package of contents that a producer of contents has assembled or whether instead all the producers must offer their elements of contents to […]

Islamic Women After Prayer, Kuala Lumpur

Personalization, Customization, Individuation, and New Media

Previous webpage: Social Media and Other Inchoate Individuation Platforms. Many media executives and media academicians inadvertently conflate the differences between the terms personalization, customization, and individuation. The terms differ in meaning. Here is a primer about correct usage: Personalization is a form of address or motif. Let’s imagine that your first name is John. You receive an unsolicited commercial postal letter (i.e., ‘junk mail’) that begins with ‘Dear John’ and that tries to entice you to purchase a product or service. Meanwhile, untold thousands of other people also receive the same unsolicited commercial letter, except that theirs begins with ‘Dear Susanne’ […]

apocalypse

Why Web 3 Will Sink Traditional Media

Previous webpage: Malestrom as the Flow Reverses Much like how marketers affixed unnecessary decimal points to the terms Web 1 and Web 2, they’ve begun to misuse the term Web 3.  Some term Web 3 (or ‘Web 3.0’) to be anything they happen to be doing, attempts to cloak themselves somehow in an aura of cutting-edge trendiness. However, Web 3 does have an actual definition. Web 3 is a third stratal era in Internet history. Another term for it is the Semantic Web. It is stratal because its technology is built atop the earlier Web 1’s and Web 2’s eras technologies: […]

La Noche en el Calle Nilo, Las Palmas de Gran Canaria

Social Media and Other Inchoate Individuation Platforms

Previous webpage: The Rise of Search Engines Heralded Individuated Media Since the new millennium began, billions of people have discovered a more practical way to obtain a customized supply of news, entertainment, and other information than manually using search engines or revisiting numerous favorite or ‘bookmarked’ websites to see if anything there is new. They discovered a 21st Century version of something known since Neolithic times: that hunting and gathering is much more efficient when done by groups of peoples. Find yourself people who have similar—not necessarily identical, but similar enough—needs, interests, and tastes as you do, then hunt and gather […]

Search

The Rise of Search Engines Heralded Individuated Media

Previous webpage: The Significance of Web 1 (‘Web.1.0’) and Web 2 (‘Web 2.0’) Why did more than three billion people begin routinely using the Web when they were already being served news, entertainment, and other information by the publications and broadcasts of Mass Media? It’s a question virtually never asked in schools that teach Mass Media theories, doctrines, and practices. Yet it’s a question that should be asked in any school of media or journalism. Consider the question another way. For centuries, Mass Media had been people’s predominant means of obtaining and consuming news, entertainment, and other information. The theories, […]

Dinosaur

The Significance of Web 1 (‘Web.1.0’) and Web 2 (‘Web 2.0’)

Previous webpage: Some Corollaries of the Interactions of Moore’s, Cooper’s, and Butters’ Laws As Moore’s, Cooper’s, and Butters’ laws exponentially increased the power of computer chips and the bandwidth of the fiber optic lines and wireless signals connecting those chips, billions of people who used those personal computers extraordinarily quickly by historical measurements gained access to a cornucopia of news, entertainment and other information—extremely more news, entertainment, and other information than had been available locally from the Mass Media’s printed publications and over-the-air broadcasts. Although Mass Media publishers and broadcasters are still trying to contend with that greatest of changes in […]

interactivity

Corollaries of Moore’s, Cooper’s, and Butters’ Laws Interactions

Previous webpage: When Moore’s, Cooper’s, and Butters’ Laws Interact on Media Here are some corollary effects resulting from observable dynamics of Moore’s, Cooper’s, and Butters’ laws. These go beyond the computer and telecommunications industries from which those dynamics directly stem and beyond the media industries which are the subject of this particularly work you’re reading, and pertain to virtually all industries now and in the future, as well as to societies, culture, and civilization. The ramifications of these corollary effects demonstrate the sheer scale of changes that the dynamics of Moore’s, Cooper’s, and Butters’ laws have engendered: Mind-boggling increases in the […]

When Moore’s, Cooper’s, and Butters’ Laws Interact on Media

Previous webpage: Butters’ Law Acting on Media Alone, neither Moore’s Law nor Cooper’s Law nor Butter’s Law would have led to the world we know today and the one we will know in the future. During the past 50 years, Moore’s Law, without the bandwidths of fiber optic doubling approximately every nine months and of wireless doubling approximately every three years, would have resulted merely in very powerful computers barely able to communicate and network with each other at much more than teletype speeds. Butter’s Law without computer chip power doubling approximately every two years would have led to no reason […]

Butter’s Law Acting on Media

Previous webpage: Cooper’s Law Acting on Media   We don’t live in a ‘wired’ world, but a ‘fibered’ world. Wired communications is obsolete. Metallic wires could never have sustained the phenomenal growth of the Internet and of the global telecommunications networks in general. The world’s capacity to use telephones and networked computers would have expired and collapsed more than a dozen years ago if not for two telecommunications inventions of the 1960’s ad 1970’s: lasers and fiber optics. The constant acceleration of those combined technologies, known as Butters’ Law, makes the speed of Moore’s Law look like a snail’s pace. Copper fibers had […]

Cooper’s Law Acting on Media

Martin Cooper Previous webpage: Moore’s Law Acting on Media As much as Moore’s Law affects the world in terrific ways, it alone would result merely in very powerful but isolated and unconnected computer boxes, with no broadband networking, no Internet, not even anything online, were not for two similar observations or so-called laws. Although these two other dynamic laws of technology are taught in my classroom, they need also be taught in any classroom that teaches Moore’s Law. Moreover, every technology or media executive who needs to predict or understand the future needs to understand the two as well as Moore’s […]

Moore’s Law Acting on Media

Previous webpage: Proximate Remarks & Ultimate Causations The more transistors a standard-sized computer chip contains, the more computation power it has, the more calculations it can make, and the more problems it can solve. Physicist Gordon Moore, co-founder of the Intel Corporation, observed that the sheer numbers of transistors which manufacturers were able to miniaturize and place on a standard chip had been doubling approximately every 18 to 24 months. The practical effects of what he observed were that the new chips had twice the power of the old after that time or that the old chip’s price halved (in actually, […]

Arco de las Puntas, Isla El Hierro, Canary Islands.

Outernet

One of the most audacious New Media projects I’ve been involved with as a viability consultant is Outernet, my friend Syed Karim‘s project to bring free Internet access to more than four billion people. He plans to do this by piggybacking a fleet of mini-satellites onto commercial satellite launches. These mini-satellites, known as cubesats (each a 10 cm cube weighing no more than 1.33 kg), will provide Internet access (albeit mainly text access) to the majority of the world’s people, who don’t live in regions where Internet access is affordable or even receivable, which is a surprisingly large portion of […]

CatsSilhouettes

Proximate Remarks & Ultimate Causations

Previous webpage: The Greatest Change in the History of Media Let’s be frank about the media industries. Most of its executives don’t care a hoot about exactly what is causing the tumultuous changes in their business environment. What they want, almost regardless of the problems, are solutions that can propel their careers and businesses into profits. They’re like recreational surfers: they just want someone to tell them where the good waves are rather than them spending time learning ocean hydrodynamics. Indeed, if the majority of media executives care at all about what’s causing the gargantuan changes in their business environment, they’ll […]

agaete

The First Innovative Thing I’ve Posted in Seven Years

My reputation as a New Media consultant to the news industry, including my appointment since 2007 to teach postgraduate New Media Business at Syracuse’s Newhouse School, largely result from work I did long ago. For ten years beginning in 1993, I helped guide the strategies of major news organizations’ websites and their other online services. But by the turn of the century I realized that those strategies (known as ‘convergence’, ‘analog-to-digital’, and ‘digital first’, etc.) would ultimately fail and those news organizations’ websites, as well as their traditional products, would unavoidably become irrelevant and unsustainable in the near future. I […]

Purchase a Brick for Malaysiakini

In 2004, the offices the Malaysian investigative news website Malaysiakini rented in the Kuala Lumpur suburb of Bangsar Utama were raided by police. That spooked the building’s landlord, who evicted the 14 year-old Malaysiakini. The site’s journalists briefly worked from a nearby fast-food restaurant that had a WiFi connection. Malaysiakini has finally found a permanent home, purchasing an industrial building that will serve as its new office beginning next year. Malaysiakini aims to make a sizable portion of @Kini open to the public. “To grow, Malaysiakini needs a stronger foundation. Like a tree, this new building will help Malaysiakini plant deeper roots so […]