Journalism Schools’ Myopia When ‘Testing’ Google Glasses

How will journalists could use Google Glasses ? It’s the wrong question. The right question for journalists to ask is how and why will people who consume media use Google Glasses (or similarly wearable optic interfaces)? Whenever I encounter media professors or media researchers testing how journalists could use Google Glasses, I ask them this simple question: what proportion of Google Goggles users will be consumer and what proportion will be journalists? My guess is the ratio 20,000 to one. Thus, which of the following two topics is more important for journalism schools to research: How will and why people use […]


Augmented Reality for Printed Publications

We’re generally not a company that emphasizes a continuing role for paper (as opposed to epaper) in the future, but we are enthusiastic about some of the Augmented Reality mobile phone applications being developed by the Dutch company Layar for use with newspapers, magazines, signboards. For example, take at look at this video about using the application with magazines: Or this more general use of the application: These apps led one acquaintance myself of ours to declare that the Cuecat scanners, a product released in 1999, was ahead of its time. Maybe so, but that’s like saying the steam-powered automobiles […]

Personalize Media 2011 Keynote Speech

[34-minute PowerPoint video of keynote speech opening the fifth annual Personalize MEdia Conference (formerly Individuated Media conferences), Boulder, Colorado. June 20, 2011. How traditional media companies have gone astray by misperceiving consumers' switch from analog to digital formats to be the greatest trend underway; why the abundance of content instead makes personalization (i.e., individuation) the greatest trend of 21st Century media; and what the media industries need do about it.  All images public domain. If otherwise, please contact] ••• ••• ••• ••• Welcome. My name is Crosbie.  Vin, as in Vincent, Crosbie. Welcome to Boulder! And Welcome to Personalize Media 2011! Welcome to the […]

Singapore Media Lecture

Singaporean TV News Coverage

TV news coverage of the third annual Media Lecture, delivered by Prof. Vin Crosbie on July 14, 2010, at the Drama Center of the National Library of Singapore.