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What We Do
Since 1996, the media consulting firm of Digital Deliverance has provided publishers and broadcasters with strategic reviews and advice about how to profitably adapt to the remarkable changes that New Media have brought to them and their consumers.
Over the years, the firm's clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Presspoint, The Boston Herald, Critical Mention, MediaNews Group, New Century Network, the Media Development Loan Fund, PR Newswire, the National Cancer Institutes, and scores of other media or firms adapt to New Media.
The managing partner of Digital Deliverance is Vin Crosbie, an Adjunct Professor of Multimedia Photography & Design and the Senior Consultant on Curricula and Social and New Media at Syracuse University's S.I. Newhouse School of Public Communication.
Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut.
Recent Speaking Engagements
Keynoted the fifth annual Personalize Media conference, held this year on June 21-22, 2011, Boulder, Colorado.
The speaker of the Singapore Press Holdings Foundation annual Media Lecture, Drama Centre, National Library, Singapore, July 14, 2010.
The co-chair and co-moderator of Syracuse University's S.I. Newhouse School of Public Communication's Monetizing Online Business Conference, New York City, June 24-25, 2010.
The speaker of the Twelfth Annual Pearl A. and Albert E. Mall Annual Lecture, Binghamton University School of Education, Binghamton, New York, May 26, 2010.
A speaker and co-moderator at the Media Development Loan Fund Biennial Media Forum, Bratislava, Slovakia, May 14-15, 2010.
A speaker at the East Asian Institute for Media Management and Transformation Center's International Conference on Business of Emerging Media, Tsinghua University, Beijing, April 21-22, 2010.
Sponsored Links
E-Mail Publishing Archive
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R.I.P. Mark Schwed (1955-2008)
Posted on January 31, 2008 | No CommentsR.I. P. Mark Schwed (1955-2008). Good Guy. Great entertainment journalist. Former colleage. -
Most Major U.S. Newspaper Chains Now Have E-Mail Publishing Operations
Posted on October 6, 2004 | No CommentsCongratulations for the Gannett corporate staff for selecting — after more than three years of deliberations— an e-mail publishing vendor for USA Today and for all Gannett newspapers and TV stations in North America. Gannett’s ‘quick’ selection is significant for two reasons: First, it means that now almost all major U.S. newspaper chains have finally begun e-mail publishing operations. Gannett... -
A Day in the Life of a Spammer
Posted on August 24, 2004 | No CommentsWhat if the crime of Breaking & Entering into your home were illegal only if the perpetrator wore a mask? Imagine if Breaking & Entering into your home were legal if the perpetrator didn’t wear a mask. Now imagine that we’re not talking about breaking & entering into your home but into your e-mail queue. In the U.S., it’s now... -
NYT Interactive E-Mail about U.S. Presidential Campaign
Posted on July 28, 2004 | No Comments“In case you missed any of these important stories, here are the Top 10 Most Read Articles from our Campaign 2004 section for the month of July (as of 11 a.m. ET, July 28).” So says the greeting on this e-mail from The New York Times (click the thumbnail image at left to see the full-sized GIF of the e-mail).... -
More Data Why Publisher Who Don't Use E-Mail Marketing Are 'Missing the Boat'
Posted on June 1, 2004 | 2 CommentsDoubleClick’s analysis of e-mail marketing opening rates, click-through rates, order size, and revenues per e-mail during the 1st Quarter of 2004 gives an excellent example of why we think that most newspapers and magazines have ‘missed the boat’ by concentrating on Website publishing and not on e-mail publishing. DoubleClick reported that: Overall delivery rates (measured as the number of email... -
The U.S. Government Told Them They can SPAM
Posted on May 6, 2004 | No CommentsCAN is an auxiliary verb in the English language. It is used to indicate ability. And that was the unintentional irony when the U.S. Congress passed into law the CAN SPAM Act six months ago. Although the legislators thought that the acronym stood for ‘Controlling the Assault of Non-Solicited Pornography And Marketing, what the CAN SPAM Act of 2003 actually... -
CheetahMail Purchased by Experian
Posted on March 4, 2004 | No CommentsE-mail publishing applications service provider CheetahMail has been purchased by credit reporting and business information corporation Experian. CheetahMail started in 1997 as a private spinoff of the newspaper industry’s failed New Century Network (NCN) consortium. CheetahMail initially specialized in providing e-mail publishing to newspapers, but soon redirected its focus toward providing e-mail marketing applications to retail marketers and gained clients... -
NAA Legal Advice to E-Mail Publishers
Posted on December 5, 2003 | No CommentsOn the Newspaper Association of America’s Digital Edge Web site, Attorney William Baker offers some basic advice to e-mail publishers about U.S. anti-spam laws. In our experience, the Editorial departments at newspaper, magazines, and broadcasters generally obey anti-spam laws.However, we’ve seen (and stopped) some tabloids from forcibly opting in (an oxymoron) potential subscribers, and we’ve often seen print publications’ Circulation... -
The 11 November IT Professionals GnomeReport
Posted on November 12, 2003 | No CommentsWe thank Chris Pirillo of Lockergnome, who today is attempting to clear up Digital Deliverance’s “deep misunderstandings of the RSS feed and its accomplaying blog technology.” He has been leading a charge that publishers should abandon e-mail publishing in exchange for RSS feed syndication. Because his opinions have been picked up by some mainstream publishing pundits, we think his misinformation... -
Effects of the EU 'Ban on Spam' Directive?
Posted on November 5, 2003 | 1 CommentAt the beginning of this month, the European Union’s ‘ban on spam’ directive (PDF format) took effect: ‘Cookies’ and other invisible tracking devices that can collect information on Internet users may be utilised only if the user is given clear information about the purpose of any such invisible activity and is offered the right to refuse it. Location data generated... -
'White Collar' Spammers
Posted on October 28, 2003 | No CommentsThere’s a good story today on the front page of The New York Times about how otherwise reputable companies become ‘white collar’ spammers by purchasing and using lists of consumers’ e-mail addresses. If you’ve provided your persona demographic information and registered to use the NYTimes.com Web site, you can read the story (the story is the text that appears to... -
Possibly Ways to Track RSS Readerships
Posted on October 17, 2003 | 1 CommentBrian Peddle of SavedByZero.org discusses possible ways to track readers of Rich Site Summary (RSS) feeds. It certainly won’t beat an e-mail subscriber list and e-mail open/clickthrough tracking as ways to know who reads your content. -
85 Percent of Americans Disagree with DMA on Spam
Posted on October 17, 2003 | No CommentsInsightExpress found that 85 percent of the 1,500 U.S. online consumers it interviewed disagree with the Direct Marketing Association’s various pro-marketing definitions of spam: 43 percent agreed that “Any unsolicited e-mail message, commercial or ogtherwise, is spam.” Another 18 percent agreed that “Any unsolicited, commercial e-mail message, whether or not I’ve ever done business with the sender, is spam.” Another... -
DoubleClick & AOL: Consumers Do Try Unsubscribing From Spams
Posted on October 9, 2003 | No CommentsLast month, a posting on the Poynter Institute’s E-Media Tidbits site highlighted a marketing newsletter report (which the newsletter has since put behind a paid access archive) that unpublished parts of a Quris study of 1,691 American e-mail users found that 92.3% didn’t bother unsubscribing from spams (hence 7.7% did try). We objected to Poynter. We noted that none of... -
Richard M. Smith on Wasted Data-Mining
Posted on October 7, 2003 | 1 CommentChannelSeven has an interview with Privacy Consultant Richard M. Smith, who’s now semi-retired. Among other topics, he talks about how much data-mining is actually wasted by marketers: “Web sites and database companies collect an amazing amount of data that isn’t used. One offline example is the shopper loyalty card. A ton of data is collected there, but very little of...
