Previous webpage: The Greatest Change in the History of Media Let’s be frank about the media industries. Most of its executives don’t care a hoot about exactly what is causing the tumultuous changes in their business environment. What they want, almost regardless of the problems, are solutions that can propel their careers and businesses into profits. They’re like recreational surfers: they just want someone to tell them where the good waves are rather than them spending time learning ocean hydrodynamics. Indeed, if the majority of media executives care at all about what’s causing the gargantuan changes in their business environment, they’ll […]
My reputation as a New Media consultant to the news industry, including my appointment since 2007 to teach postgraduate New Media Business at Syracuse’s Newhouse School, largely result from work I did long ago. For ten years beginning in 1993, I helped guide the strategies of major news organizations’ websites and their other online services. But by the turn of the century I realized that those strategies (known as ‘convergence’, ‘analog-to-digital’, and ‘digital first’, etc.) would ultimately fail and those news organizations’ websites, as well as their traditional products, would unavoidably become irrelevant and unsustainable in the near future. I […]
Kommersant of Moscow interviews Vin Crosbie about the future of the world’s printed newspaper industry . (Google English translation) Tweet
For the past four years, I’ve been teaching a New Media Business for media course at Syracuse University’s S.I. Newhouse School of Public Communications. It was originally open just to postgraduate students, but a few years ago we opened it to select upperclassmen, too. Some 250 students have taken the course. Approximately half were from the Newhouse School’s Media Management masters degree program, in which taking the course is a requirement. However the rest of the students have been from the school’s Arts Journalism, Broadcast Journalism, Communications, Graphic Design, Magazine, Newspaper, Photography, Public Diplomacy, Public Relations, and Television/Radio/Film departments. Students […]
[34-minute PowerPoint video of keynote speech opening the fifth annual Personalize MEdia Conference (formerly Individuated Media conferences), Boulder, Colorado. June 20, 2011. How traditional media companies have gone astray by misperceiving consumers' switch from analog to digital formats to be the greatest trend underway; why the abundance of content instead makes personalization (i.e., individuation) the greatest trend of 21st Century media; and what the media industries need do about it. All images public domain. If otherwise, please contact firstname.lastname@example.org.] ••• ••• ••• ••• Welcome. My name is Crosbie. Vin, as in Vincent, Crosbie. Welcome to Boulder! And Welcome to Personalize Media 2011! Welcome to the […]
Jim Chisholm, the world’s expert about newspaper operations, tells why newspapers charging for their websites are self-destructive.
Whenever anyone from the traditional media industries writes, blogs, or tweets about Social Media, they miss the point. I find this so exasperating that I want to stab them with the point. Here is my thrust: When newspaper, magazine, radio, and television folks write or speak about Social Media, they consider Social Media as sideshows or separate from traditional media. They liken Social Media to bulletin boards, chat rooms, or online forums purely for social interactions (hence the name they’ve given it). This misconception is prevalent even in academia. The media school where I teach has created a new position, professor of Social […]
Recommending the French book, La Fin des Journaux et l’avenir de l’information (The End of Newspapers and the Future of Information).
Many of the media industries for which journalism and media professors prepare students are, if not yet dying, seriously ill, stumbling if not yet in collapse due to titanic changes underway. Ten days ago, I published here a call for American journalism and media professors to conduct more practical research because too much of their research is too esoteric to help those industries. Rather than write this call all by myself, I heavily quoted Earl Wilkinson, the executive director of the International Newspaper Marketing Association (now the International News Marketing Association). I timed it for the Association for Education in Journalism […]
TV news coverage of the third annual Media Lecture, delivered by Prof. Vin Crosbie on July 14, 2010, at the Drama Center of the National Library of Singapore.
A placebo called the convergence strategy has been willingly swallowed by most media companies and the media industries.
Come to a New Media business models conference in which the Syracuse University’s Newhouse School of Public Communications is inviting only speakers who we think have the answer—regardless where they are from or what they’re rank, specialists who together have all the facets of the solution and will be working in coordination with each other at the conference.
We live amid the greatest change in the history of media. Most media executives fail to recognize it and mistake its traits as the change itself.
Nokia’s Life Tools project is an intriguing addition to news organization’s mobile palette.
My opening keynote speech from EPublishing Innovations Forum 2008, London, May 7, 2008. Why 1.3 billion people have gravitate online despite their already having access to mass media in much more convenient formats than online. Why the fragmentation of audiences is an illusion. Why traditional newspapers’ and news magazines’ circulations, and news broadcasts’ viewerships, must ineluctably evaporate. Why most newspapers’ and news magazines’ and news broadcasters’ Web sites won’t save their companies. Why people will be even better served by New Media than by Mass Media. And why the change today is even greater than that during Gutenberg’s era.