My thoughts about the desperate rush to charge for online content.
I hate to rain on the parade of pundits who hail TimesSelect’s demise as proving paid content is dead. Thought payment for the traditional one-to-many package of news content, or even a subsection of it, is dead; people will be willing to pay for customized news services that exactly match from all sources each of their individual needs.
The New York Times Company attempts sleight-of-hand in its announcement ending its experiment at charging for online access to its Opinion section and archives.
Why news publications that withold some content from online, charge for ‘premium’ online content, or give access to some online content only to print subscribers are not only failing to stem their print circulation erosion but also reducing their sites’ online growth and potential.
What will be the future roles of newsstands, news agents, archives, and newsrooms?
|
Speaking Engagement
Dare to DRM?, Publishing Business & Conference Expo, New York City, March 8, 2010.
Media Management and Transformation Center, Tsinghua University, Beijing, April 21-23, 2010.
The MOB (Media Online Business) Conference, New York City, May 6-7, 2010.
Media Development Loan Fund Media Forum 2010, Bratislava, Slovakia, May 13-14, 2010.
University Courses
New Media Business, Spring 2010 Semester, S. I. Newhouse School of Public Communications, Syracuse University, Syracuse, New York
|
