The following is a copy of an essay I wrote that appears in Charting the Course for Newspapers, a strategy report issued last month by the World Association of Newspapers/Ifra’s Shaping the Future of the Newspaper project. In addition to reporting the results of an aggregate survey about how of 653 newspapers worldwide are coping with [...]
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Calculations from Nielsen data show that major U.S. newspapers’ daily online circulation is lower than monthly unique figures indicate and that the percentage of online readership varies greatly among those papers. What a few others and I predicted about U.S. newspapers is becoming true. Last week, I published a ClickZ.com column about how local news stories aren’t as valuable to people as most journalists presume. Many teams of journalists have created news sites that provide only local news and they have been surprised that few people will pay anything for that news. Yet I ‘buried the lede’ in that [...] What New Media (or, more precisely termed, Individuated Media) are; what makes them different from Mass Media; and why they will succeed Mass Media during this century. |
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