What We Do Our primary business is providing news organizations with business and editorial strategies for profitable adaptation to New Media.
Our clients have included Advanced Publications, the British Broadcasting Corporation, Dagbladet of Oslo, Founder Group of Hong Kong, the of Dublin, the Mail & Guardian of Johannesburg, the Media Development Loan Fund, MediaNews Group, the (U.S.) National Cancer Institute, The New York Times, Playboy, PR Newswire, PressPoint, Pulitzer Publishing, Staples, and Topix.
We also organize and teach conference programs and seminars about how New Media affect news media and public relations and about ways to report news or tell public relations stories effectively in the 21st Century. These recently have ranged from co-chairing and co-moderating Ifra's international Beyond the Printed Word newspaper New Media conference in Vienna to a storytelling workshop for the Johnson & Johnson's public relations Beauty Care Story Laboratory in San Francisco.
Since 2007, company founder Vin Crosbie teaches graduate school courses in New Media Business at Syracuse University's Newhouse School of Public Communication (you can follow him on Twitter).
"Vin Crosbie is widely regarded as one of the most outspoken and expert critics of how the newspaper industry worldwide and particularly in the United States has responded to the digital media revolution. But no one disputes that his is a critique borne of dedication to the newspaper tradition." - Ifra Recent Engagements
Essentials of Managing Newspaper Convergence, Rhodes University, Grahamstown, South Africa, August 3-7. Digital Entrepreneur Bootcamp, Knight Digital Media Center, Los Angeles, May 18-22, 2009
Mail & Guardian Strategic Retreat, Johannesburg, South Africa, March 12-15, 2009
The Art of Storytelling Workshop, Johnson & Johnson Beauty Care Story Laboratory, San Francisco, March 4-6, 2009
Media Development Loan Fund Designshop, Podgorica, Montenegro, November 19-24, 2008
Recent Press Mentions Gotcha! Why online anonymity may be fading, National Public Radio, Washington, D.C., September 2, 2009
The virtual end of online anonymity, Globe & Mail, Toronto, August 24, 2009
Print media still survives, Grocott's Mail, Grahamstown, South Africa. August 20, 2009
The U.S. Newspaper Industry in Transition, Congressional Research Service Report prepared for the U.S. Congress, Washington, D.C.. July 8, 2009
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Reinventing Your Local Newspaper
I’m spending much of the Southern Hemisphere’s winter (Northern Hemisphere’s summer) in the Republic of South Africa where I’m helping that country’s leading journalism school in what I hope will be a notable advance in how journalism and news publishing are practiced in the 21st Century. I’ve not previously written about this project, and am a bit constrained doing so no simply because my Internet connectivity here 500 miles east of Capetown is severely limited (but if you want to bump into wild rhinos, I can help you). Nevertheless, my most recent digital publishing biweekly column at ClickZ.com describes some of the project.
I’ve been in the SA since mid-April and will return to the US on May 10th. I’ll then spend a week in Syracuse teaching the S.I. Newhouse School of Public Communication’s Social Media course in its Executive Education in Public Relations master’s degree program, then a week in Los Angeles, co-teaching the Knight Digital Media Center’s Digital Media Entrepreneurship Boot Camp. After a June vacation, I’ll then return to the SA and this main project in July.
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Speaking Engagement
Dare to DRM?, Publishing Business & Conference Expo, New York City, March 8, 2010.
Media Management and Transformation Center, Tsinghua University, Beijing, April 21-23, 2010.
The MOB (Media Online Business) Conference, New York City, May 6-7, 2010.
Media Development Loan Fund Media Forum 2010, Bratislava, Slovakia, May 13-14, 2010.
University Courses
New Media Business, Spring 2010 Semester, S. I. Newhouse School of Public Communications, Syracuse University, Syracuse, New York
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