Why the major reason for American daily newspapers’ demise is their inertia has violated the basics of the Principle of Supply & Demand.
I’m back! I’d taken a year off for reflection. After concluding that no daily newspaper executive in North America knows where their industry is headed, I went back to school approximately this time last year. I’d hoped that news media academics might have the answers. What I found was that, with the exception of some folks at the Media Management and Transformation Centre at Jönköping International Business School in Sweden, the academics don’t. In fact, most media academics are even further behind than the industry executives. (Except, of course, for academics who might be reading this.) Meanwhile, the university to […]
American daily newspapers are dying for only two reasons that have nothing to do with advertiser flight or with lacks of sufficient multimedia, convergence, interactivity, Web 2.0, or ‘citizen journalism. Learn the two real reasons.