There are two people who have more knowledge than anyone else about how to revive the newspaper industry, and one of them is iMedia Joint Principal Jim Chisholm. As co-chairman and co-moderator of the 14th annual Beyond the Printed Word conference next month in Vienna, I’m pleased to hear that Jim has kindly agreed to speak there on the topic of newspapers’ use of video Chisholm is the joint principal of iMedia, a joint consulting venture with Ifra. He has spent nearly a quarter decade in the newspaper industry; was the commercial director of the Scottish Daily Record and Sunday […]
“The most imporant thing to watch,” Mr. Mulally said, “is do the leaders have a view that’s different than the way’s it’s being done today. Because if they don’t, we are surely not going to get anywhere.” Alan R. Mulally, a former Boeing aircraft executive who’s now the chief executive of the Ford Motor Company, was speaking about the automobile industry.
I criticized the American Press Institute‘s Newspaper Next project last month for wasting more than US$2 million and a year producing a “blueprint” to “transform the industry” that in reality turned out to be little more than advice that publishers should think of newspapers as things that readers ‘hire’ to perform various ‘jobs” such as telling them what’s occuring in their communities or what to do tonight. That project was just a rehash of Harvard Business School Professor Clayton Christensen‘s book The Innovator’s Dilemma, which shouldn’t be surprising because the API hired Christensen’s consulting firm to develop the project. Newspaper […]
What will be the future roles of newsstands, news agents, archives, and newsrooms?
I’ll be traveling during most of November, and I look forward to seeing friends and business acquaintances on these date and cities: Vienna, November 8-12, where I’ll be co-chairing & co-moderating Ifra’s 14th annual Beyond the Printed Word world electronic publishing conference London, November 13. León, Spain, November 14-17, where I’m speaking at the Spanish Daily Newspaper Association’s conference London, November 18-19 New York City, November 20-22 Montréal, November 24, where I”ll be speaking at seminar at Le Centre d’études sur les médias de l’Université Laval New York City, November 27-December 7, where on December 6 I’ll be moderating a […]
Why I attended the New England New Media Association conference rather than ONA or AOPUK. Plus why NAA total readership numbers don’t add up.
It is ridiculous that most media companies’ entertainment or lifestyle guide sites aren’t useful from mobile phones.
Why operate different sites for each demographic when you can instead operate one that matches each user’s own demographic?
Today in Ad Age, Steve Rubell of Edelman’s Me2Revolution public relations practice and Micropersuation, takes newspapers to task for not adopting ‘Web 2.0’ collaboratation techniques. To thrive in the future, the newspaper will need to use the web to turn itself into a 2.0 platform where readers and advertisers working together (not journalists) create most of the value. Well, I’m still waiting for newspapers to adopt ‘Web 1.0’ techniques such as using hyperlinks within news stories. If bloggers, teenagers on MySpace, scientists, sports fanatics, pornographers, hobbyists and others who publish websites can embed hyperlinks in what they write, why can’t […]