American Newspaper Expense Benchmarks | Digital Deliverance LLC

Press Clips


What I Learned at the M.O.B. Conference, NavigateNewMedia.com, July 23, 2010.

新媒体产品日新月异 新闻工作者对“新闻”本质重新定义, ITxinwhen.com, Singapore, July 17, 2010.

Customize Newspapers, The Straits Times, Singapore, July 15, 2010.


The Great Media Revolution, Razor TV, Singapore, July 14, 2010.

In Online Media, Consumer Is King, Wired News, June 29, 2010.

Recent Speaking Engagements

The speaker of the Singapore Press Holdings Foundation annual Media Lecture, Drama Centre, National Library, Singapore, July 14, 2010.

A speaker at the Fourth Annual Individuated News Conference, Denver, June 23, 2010.

The co-chair and co-moderator of Syracuse University's S.I. Newhouse School of Public Communication's Monetizing Online Business Conference, New York City, June 24-25, 2010.

The speaker of the Twelfth Annual Pearl A. and Albert E. Mall Annual Lecture, Binghamton University School of Education, Binghamton, New York, May 26, 2010.

A speaker and co-moderator at the Media Development Loan Fund Biennial Media Forum, Bratislava, Slovakia, May 14-15, 2010.

A speaker at the East Asian Institute for Media Management and Transformation Center's International Conference on Business of Emerging Media, Tsinghua University, Beijing, April 21-22, 2010.

A panelist about Digital Rights Management, Publishing Business Conference & Expo, New York City, March 8, 2010.

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American Newspaper Expense Benchmarks

Te Inland Press association in the United States and the International Newspaper Financial Executives (INFE) survey American newspapers about staffing levels, expenses, etc. Here are their ‘Rules of Thumb’ arising from the 2004 surveys:

    Percentage of page space devoted to news: 50 percent.
    Newsroom staffing: 1.1 to 1.2 full-time employees per thousand of weekday circulation.
    Newsroom expenses attributable to salaries: 76 to 80 percent.
    Newsroom expenses as percentage of overall expenses: 12 to 13 percent.

    Composing hours per page: 1.5 to 2.0
    Pressroom (and platemaking) hours per page: 2.3

    Circulation profit: 46 percent.

    Local advertising revenue: 52 percent of total advertising revenues.
    Classified ad revenues: 35 percent of total advertising revenues.
    Advertising expenses as percentage of overall expenses: 10 to 12 percent
    Advertising expenses as percentage of overall revenues: 8 to 10 percent

    Total production expenses as percentage of overall expenses: 12 to 14 percent.
    Total production expenses as percentage of overall revenues: 10 to 12 percent

    Total newspaper staffing: 5.3 full-time employees per 1,000 weekday circulation.

Calculation of similar benchmarks for online newspapers will be interesting.

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