Benchmarking Online Newspaper Revenues

I’m in Paris where later this week I’ll be representing my friend Gordon Borrell‘s firm at the World Association of Newspapers’ Advertising Conference and be one of the conference’s speakers about online revenues. That’s one reason why I’ll be missing the Newspaper Association of America’s Connections conference about online newspapers, which is underway in Orlando (where a section of of a theme park resembles a dwarf Paris but the food isn’t anywhere as good). I haven’t heard any news arise from the Connections conference — except that the NAA itself has launched a $50 million advertising campaign to “‘surprise advertisers […]

CNN, Losing on the Air, Winning Online.

The New York Observer compares online usage data about the U.S. news networks’ websites and notes that CNN, though losing television audience to FoxNews, is trouncing FoxNews online. That’s particularly important, according to CNN.com senior vice president and general manager David Payne: “The data is pretty clear. The broadcast-news ratings chart just drops and drops and drops. For cable, it’s probably less dramatic, but it’s still true. There’s just no doubt in my mind that online usage is going to dominate in the future. Whether that’s 20 years from now or five years from now, I don’t know. But it’s […]