What’s happening at the World Association of Newspapers’ Advertising Conference in Paris.
I’m in Paris where later this week I’ll be representing my friend Gordon Borrell‘s firm at the World Association of Newspapers’ Advertising Conference and be one of the conference’s speakers about online revenues. That’s one reason why I’ll be missing the Newspaper Association of America’s Connections conference about online newspapers, which is underway in Orlando (where a section of of a theme park resembles a dwarf Paris but the food isn’t anywhere as good). I haven’t heard any news arise from the Connections conference — except that the NAA itself has launched a $50 million advertising campaign to “‘surprise advertisers […]
The New York Observer compares online usage data about the U.S. news networks’ websites and notes that CNN, though losing television audience to FoxNews, is trouncing FoxNews online. That’s particularly important, according to CNN.com senior vice president and general manager David Payne: “The data is pretty clear. The broadcast-news ratings chart just drops and drops and drops. For cable, it’s probably less dramatic, but it’s still true. There’s just no doubt in my mind that online usage is going to dominate in the future. Whether that’s 20 years from now or five years from now, I don’t know. But it’s […]
If you’re attending one of the conferences that I am, say hello.
The World Association of Newspaper’s attempts to charge the search engines for indexing their news content is merely newspaper publishers searching for legal ways to stop the railroad because the gravy train has left them behind.
Why Identity 2.0 is the probable solution to today’s concerns about online privacy, anonymity, pseudonymity, tracking, and registration.