A Perspective: The Myth of the 'Owned' Newspaper Reader

Traditional publishers and broadcasters aren’t the only faction whose perspective creates an illusion. Today at Corante’s Symposium on Social Architecture, I’ve heard speakers state as fact that ‘newspaper publishers think they own their readers.‘. I’ve been working in the newspaper industry since…

A Perspective: The Myth of Audience Fragmentation

‘Our audience is fragmenting!’ I hear that again and again from traditional publishers and broadcasters. They lament their ‘fragmenting’ readership, listenership, or viewership. But it’s untrue, merely a figment of their traditional perspective. Viewership, readership, and listenership, have always been fragmented. Each…