Traditional publishers and broadcasters aren’t the only faction whose perspective creates an illusion. Today at Corante’s Symposium on Social Architecture, I’ve heard speakers state as fact that ‘newspaper publishers think they own their readers.‘. I’ve been working in the newspaper industry since…
‘Our audience is fragmenting!’ I hear that again and again from traditional publishers and broadcasters. They lament their ‘fragmenting’ readership, listenership, or viewership. But it’s untrue, merely a figment of their traditional perspective. Viewership, readership, and listenership, have always been fragmented. Each…
You can manage decline only so far before your company crumbles. Case in point: Knight-Ridder, Inc, the second largest newspaper chain in the U.S. Is Knight Ridder crumbling? Look how the crumbs are starting to fall. The crumb was today’s announcement by…