We’re pleased that the agreement we setup between MacNeil/Lehrer Productions and Critical Mention received such good publicity today. It was the top headline in MediaPost Media Daily News and in CBS MarketWatch’s Frank Barnako’s Internet Daily.
Media News Daily‘s lead was particularly nice:
IN A POTENTIALLY IMPORTANT DEVELOPMENT for the licensing of TV content on the Web, a major producer of public TV news programming has agreed to license its clips for use on an emerging online video search platform. MacNeil/Lehrer Productions, producers of the PBS show “NewsHour with Jim Lehrer,” Tuesday announced the agreement with Critical Mention, a Web-based TV search and monitoring service. While big broadband video portals such as Yahoo!, Google, and AOL are trying to carve up consumer video search marketplace, the relatively small New York-based startup Critical Mention has targeted the corporate enterprise space, providing Fortune 500 companies like Miller Brewing Co., Fed Ex, and Qualcomm with real-time TV monitoring and e-mail alerts, allowing their corporate reputation and marketing communications teams to know when they’re mentioned, who’s doing the mentioning, and in what context.
In addition to quoting Critical Mention CEO Sean Morgan, that story went on to quote Qualcomm Senior Analyst Scott Anderson about why his company has switched to using Critical Mention for monitoring video news.