Well Dressed Frogs in Hot Water

Most chiefs of newspaper corporations like to think of themselves as princes of industry. However, they really are well-dressed frogs. Last month, Bertrand Pecquerie, Director of the World Editors Forum, related an analogy about the newspaper industry, as told by Michael Ringier, president of the Ringier publishing group, who publishes magazines and newspapers in Switerland. Ringier said that if a frog is thrown into a pan containing boiling water, it will react to the sudden change in temperature and jump out of the pan; but if the frog is put into a pan of cold water that is gradually warmed […]

The Success of Two Medical Journals Online

I?m returning to work this week after four weeks vacation. Before vacation, I had the pleasure to work with the trustees of The Journal of Bone & Joint Surgery , the 117 year-old monthly, peer-reviewed journal of American orthopedic surgeons. It had been three years since I?d done any new-media consulting to the medical industry (lecturing at the National Cancer Institute on ?Using Third-Generation Online Technologies to Stimulate and Support Cancer Research?) and now see remarkable changes. Surgeons are clearly using printed medical reports less and online reports more. One reason for this change may be that they simply have […]