'Publishers Don't Understand that the Home Page is no longer the Gateway'

That’s online newspaper publishing pioneer Barry Paar’s lament last week at MediaSavvy.

    … They are desperately afraid of “aggregators” grabbing their headlines and treating them as wire services.

    Why are they afraid of aggregators? I understand the rationale, but it doesn’t really make any sense. They want you to visit their home page, which they view as the gateway to the rest of their site, every day, whether they have any news for you or not.

Barry’s posting is instructive.

One thought on “'Publishers Don't Understand that the Home Page is no longer the Gateway'

  1. So we’re back to people being upset about “deep linking” again, huh. I think the newspapers need to get over the fact that they want people hitting their front page. 1,000 people linking to a particular story is a good thing, even though they don’t think so.

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