'Publishers Don't Understand that the Home Page is no longer the Gateway' | Digital Deliverance LLC

The speaker of the Singapore Press Holdings Foundation annual Media Lecture, Drama Centre, National Library, Singapore, July 14, 2010.

A speaker at the Fourth Annual Individuated News Conference, Denver, June 23, 2010.

The co-chair and co-moderator of Syracuse University's S.I. Newhouse School of Public Communication's Monetizing Online Business Conference, New York City, June 24-25, 2010.

The speaker of the Twelfth Annual Pearl A. and Albert E. Mall Annual Lecture, Binghamton University School of Education, Binghamton, New York, May 26, 2010.

A speaker and co-moderator at the Media Development Loan Fund Biennial Media Forum, Bratislava, Slovakia, May 14-15, 2010.

A speaker at the East Asian Institute for Media Management and Transformation Center's International Conference on Business of Emerging Media, Tsinghua University, Beijing, April 21-22, 2010.

A panelist about Digital Rights Management, Publishing Business Conference & Expo, New York City, March 8, 2010.

'Publishers Don't Understand that the Home Page is no longer the Gateway'

By admin, on June 9th, 2004

That’s online newspaper publishing pioneer Barry Paar’s lament last week at MediaSavvy.

… They are desperately afraid of “aggregators” grabbing their headlines and treating them as wire services.

Why are they afraid of aggregators? I understand the rationale, but it doesn’t really make any sense. They want you to visit their home page, which they view as the gateway to the rest of their site, every day, whether they have any news for you or not.

Barry’s posting is instructive.

Related posts:

Do Columns On This Page Overlap? Because this Web page is written using Cascading Style Sheets...
No Longer a Correction See this . . . → Read More: No Longer...
Werbach Argues that the concept of radio frequency spectrum no longer exists At theFeature.com last week, Kevin Werbach, the former Internet analyst...
New EU Libel Law Proposal Draws Publishers' Protests Are you shopping for the best country in which to...
Print Publishers Uncertain About Their Digital Future The majority of print periodical publishers surveyed by GartnerG2 either...

1 comment to 'Publishers Don't Understand that the Home Page is no longer the Gateway'

Tom

June 9, 2004 at 17:30

So we’re back to people being upset about “deep linking” again, huh. I think the newspapers need to get over the fact that they want people hitting their front page. 1,000 people linking to a particular story is a good thing, even though they don’t think so.

Since 1996, the media consulting firm of Digital Deliverance has provided publishers and broadcasters with strategic reviews and advice about how to profitably adapt to the remarkable changes that New Media have brought to them and their consumers.

Over the years, the firm's clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Presspoint, The Boston Herald, Critical Mention, MediaNews Group, New Century Network, the Media Development Loan Fund, PR Newswire, the National Cancer Institutes, and scores of other media or firms adapt to New Media.

The managing partner of Digital Deliverance is Vin Crosbie, adjunct professor of visual & interactive communications and senior consultant on executive education in new media at Syracuse University's S.I. Newhouse School of Public Communication. The firm is incorporated as a limited liability company in the U.S. state of Connecticut.