Comments on: How to Diminish Online Readership http://www.digitaldeliverance.com/2004/02/12/how-to-diminish-online-readership/ Profitable New Media Strategies for Publishers and Broadcasters Mon, 05 Dec 2011 07:41:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jay Small http://www.digitaldeliverance.com/2004/02/12/how-to-diminish-online-readership/#comment-49 Jay Small Thu, 19 Feb 2004 21:37:28 +0000 http://www.digitaldeliverance.com/blog1/?p=320#comment-49 Um, I could name for Jim (and you) a certain collective of four newspaper-based and more than a dozen TV-based Web sites that has a team doing exactly what Jim describes: analyzing registration data to build custom targeting programs. That certain collective presented results of some of those campaigns in a session at NAA Connections this year. Of course, that same collective does a lot more than just shovel over print content behind the registration wall! :-) Um, I could name for Jim (and you) a certain collective of four newspaper-based and more than a dozen TV-based Web sites that has a team doing exactly what Jim describes: analyzing registration data to build custom targeting programs.

That certain collective presented results of some of those campaigns in a session at NAA Connections this year. Of course, that same collective does a lot more than just shovel over print content behind the registration wall! :-)

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