What If They Gave A Party and No One Came? | Digital Deliverance LLC

Press Clips


What I Learned at the M.O.B. Conference, NavigateNewMedia.com, July 23, 2010.

新媒体产品日新月异 新闻工作者对“新闻”本质重新定义, ITxinwhen.com, Singapore, July 17, 2010.

Customize Newspapers, The Straits Times, Singapore, July 15, 2010.


The Great Media Revolution, Razor TV, Singapore, July 14, 2010.

In Online Media, Consumer Is King, Wired News, June 29, 2010.

Recent Speaking Engagements

The speaker of the Singapore Press Holdings Foundation annual Media Lecture, Drama Centre, National Library, Singapore, July 14, 2010.

A speaker at the Fourth Annual Individuated News Conference, Denver, June 23, 2010.

The co-chair and co-moderator of Syracuse University's S.I. Newhouse School of Public Communication's Monetizing Online Business Conference, New York City, June 24-25, 2010.

The speaker of the Twelfth Annual Pearl A. and Albert E. Mall Annual Lecture, Binghamton University School of Education, Binghamton, New York, May 26, 2010.

A speaker and co-moderator at the Media Development Loan Fund Biennial Media Forum, Bratislava, Slovakia, May 14-15, 2010.

A speaker at the East Asian Institute for Media Management and Transformation Center's International Conference on Business of Emerging Media, Tsinghua University, Beijing, April 21-22, 2010.

A panelist about Digital Rights Management, Publishing Business Conference & Expo, New York City, March 8, 2010.

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What If They Gave A Party and No One Came?

Yes, the Newspaper Association of America setup a group weblog for attendees of its Connections online publishing conference and none of them used it. So what? Did anyone really expect it to be used?

Last November, a group weblog that the Online News Association provided to attendees of its annual meeting was heavily used. However, that was a group weblog for a meeting of journalists — people who like to write. whose jobs are to write, who like to report what occured. It should have been no surprise that the ONA group weblog was heavily used.

By contrast, Connections is a conference of general managers and marketing executives — people who aren’t writers, whose jobs aren’t to write, and who are usually tight-lipped about saying what’s really going on. Why did the NAA expect those people would be motivated to report for a group weblog?

Perhaps seeing how heavily a group weblog was used at the recent ONA conference, the NAA decided to provid one at the Connections conference — the way that it also served soft drinks, carrots and dip, and Internet kiosks, as just another accessory? Maybe it also just wanted to be trendy and say that it too provided a blog?

Whatever the reason, the NAA forgot the old adage about how a conference organization should know its audience. Writers write. Managers manage. And the managers who attended the Connections conference managed to do quite well without a group weblog. No mystery why.

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