Dave Morgan's Advice to Online Publishers

Dave Morgan, founder of more than one major online advertising technology company, offers online publishers some sage advice today in the first of a two-part column at ClickZ.com. I’ll give away only four of the nine cogent points that his first part offers. You’ll have to read his column for the rest:

  • Don’t force compromised products on advertisers.
  • Is the inventory valuable? Prove it.
  • Don’t sell what you don’t have.
  • Sell people and places, not just places.
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