FastCompany.com features a transcript of the mobile marketing panel yesterday at the Ad:Tech conference in NYC. Did you know that approximately 30 million Americans are using text messaging? That 150 million US mobile phones can receive text messages? Or that 80% of the SMS traffic comes from users who are 12 to 30 year old? If you’re over 30, you probably just don’t get it.
- (Affirmation: Marketers must never send ads to mobile phone users without those users direct and explicit prior consent.)