The Mobile Messaging Generation Gap | Digital Deliverance LLC

The Mobile Messaging Generation Gap

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– November 5, 2003Posted in: Mobile Phone Publisher/Broadcasting

FastCompany.com features a transcript of the mobile marketing panel yesterday at the Ad:Tech conference in NYC. Did you know that approximately 30 million Americans are using text messaging? That 150 million US mobile phones can receive text messages? Or that 80% of the SMS traffic comes from users who are 12 to 30 year old? If you’re over 30, you probably just don’t get it.

(Affirmation: Marketers must never send ads to mobile phone users without those users direct and explicit prior consent.)

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Since 1996, the media consulting firm of Digital Deliverance has provided publishers and broadcasters with strategic reviews and advice about how to profitably adapt to the remarkable changes that New Media have brought to them and their consumers.

Over the years, the firm's clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Presspoint, The Boston Herald, Critical Mention, MediaNews Group, New Century Network, the Media Development Loan Fund, PR Newswire, the National Cancer Institutes, and scores of other media or firms adapt to New Media.

The managing partner of Digital Deliverance is Vin Crosbie, an Adjunct Professor of Multimedia Photography & Design and the Senior Consultant on Curricula and Social and New Media at Syracuse University's S.I. Newhouse School of Public Communication.

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صحافة المواطن.. غائبة عن الصحافة العربية
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