The unsigned editorial, Ending the Pollyana Party Line on Circulation: Time to Drop the Excuses, in the November 10th edition of Editor & Publisher magazine bears much more attention and discussion than it received in the newspaper industry even among people who work for newspaper Web sites. “Now what? You might expect that to be the industry reaction to the results of the latest FAS-FAX report from the Audit Bureau of Circulations. After all, the bottom line of all those top-line Publisher’s Statements would seem to be clear: What newspapers are doing to sell copies doesn’t seem to be […]
Our thanks to Ola Ahlvarsson, Rosenthal Alves, Bruce Annan, Colby Atwood, Azeem Azhar, Clyde Bentley, Matt Benner, Gordon Borrell, John Breen, Peter Brennan, Dan Bruns, Neil Budde, Mike Cassidy, David Card, Bob Cauthorn, Todd Chronis, Craig Cline, Séamus Conaty, Peter Conti, Ron Currier, Andrew Curry, Jim Cutie, Nick Denton, Dave Dinnage, Maeve Donovan, Mike Donatello, Monique van Dusseldorp, Derek Fattal, Chris Feola, Richard Foan, John Funk, Mario Garcia, Marv Goldschmitt, Paul Grabowicz, Bruno Giussani, Jimmy Guterman, Phil Halliday, William Hederman, Miljenko Horvat, Robin Hunt, Chris Jennewein, Eileen Kent, Danny Meadows-Klue, Peter Krasilovsky, Arne Krumsvik, Rich Jaroslovsky, Terje Johansen, Jan Lamers, […]
For several years, we’ve been advocating that ‘convergence’ isn’t media companies combining their print and broadcast newsrooms that’s multimedia, not convergence. True convergence is the convergence of print and of online into a single product. Not multiple products (newsprint, Web, broadcast, etc.), but a single product output. This is happening. The two vector lines of convergence respectively began in 1993 and 1996. In 1993, the Internet was opened from public and commercial use. That effectively ended the era of proprietary online services (CompuServe, Prodigy, GEnie, Delphi, and Interchange, although AOL still very popularly lingers) and so allowed any publisher […]
Ben Hammersley points us to the UK’s Wildfowl & Wetland Trust‘s site tracking the migration of individual Beswick and Whooper Swans and East African Flamingos. The birds have been tagged with lightweight (35 to 45 gram) transmitters whose signals are tracked by satellite. While this doesn’t have anything to do with online publishing, it’s an excellent example of the type of previously unthinkable but now wonderful application new technologies have wrought. Now, if we could just have the same type of technology to track Rafat Ali‘s transcontinental peregrinations.
EditorAndPublisher.com today has a nice feature interview with George Dratelis, the Ottaway Newspapers (a Dow Jones & Co. subsidiary) corporate Internet marketing director. Two highlights: “I find it amazing that some newspapers are foregoing the growth opportunities all together and moving into a lock-down mode where only their newspaper’s subscribers or online-only subscribers can get access to their site. My belief is that much more revenue and growth can be achieved through an advertising-driven site.” “I have heard some commentary at industry events that Web site development is not a ‘core competency’ for newspapers so we should stay away from […]
If you’re a business or a person planning to launch a Web log for a product, service, public relations, lead generation, advocacy, product, service, public relations, or any other business purpose, MarketingWonk has published a solid, practical guide for you. Business Blogs: How Successful Companies Get Real Results from Weblogs, written by Kate Kaye with help from Rick E. Bruner, cuts through hype and smoke about business use of blogs. Bruner, who I met when we were both speakers at JupiterMedia ClickZ.com’s Weblogs Business Strategies conference this summer, sent me a review copy. The 102-page guide, which MarketingWonk is selling […]
Dave Morgan, founder of more than one major online advertising technology company, offers online publishers some sage advice today in the first of a two-part column at ClickZ.com. I’ll give away only four of the nine cogent points that his first part offers. You’ll have to read his column for the rest: Don’t force compromised products on advertisers. Is the inventory valuable? Prove it. Don’t sell what you don’t have. Sell people and places, not just places.
Confounding the predictions of Internet analysts and stock analysts, Salon.com continues to survive and has just celebrated its eighth birthday.
Slate.com has hired former stock analyst Henry Blodget to cover the securities fraud trial of household lifestyle doyen Martha Stewart. That’s like Fox News hiring former national security adviser Col. Oliver North to cover the the U.S. invasion of Iraq. Slate.com Editor Jacob Weisberg told Reuters that Blodget’s background gives a unique perspective on the Stewart scandal: “Because of his inside status in the securities industry and knowledge of a lot of the people involved in this, he’s in a very good position to write about it,” Weisberg said, adding that any conflicts of interest would be fully disclosed. Yes, […]
We’ve been dwelling on Jeff Jarvis‘ remarks about how there was the no interactivity demonstrated in the presentations during the Online News Association‘s panel entitled Engaging Readers with Interactivity. During our trip this week between Chicago and Detroit, we were discussing how Jarvis’ remarks illustrate how members of the online publishing community realize either of two different views of interactivity. The first is the viewpoint the was presented on the panel: Users are given choices by which a (computer-mediated) site can be changed. Jarvis remarked “What turns these people on is Sim news”. In other words, users using game-like interfaces […]
Our thanks to the New Media Program at the Medill School of Journalism at Northwestern University for allowing our managing partner to speak on the Digital Images: The Next Frontier panel during its Storytelling and New Technologies: A Conversation About the Future symposium last Sunday.
Our thanks to the Online News Association for letting our managing partner moderate the How Technology Will Change News panel at its annual conference in Chicago this weekend. And our particular thanks to the panelist: Martha L. Stone, training director at the IFRA Newsplex at the University of South Carolina. Andrew Locke, deputy editor of multimedia for MSNBC.com Jai Singh, vice president & editor-in-chief of CNET News.com Brian M. Dennis, assistant professor at both the Medill School of Journalism and the McCormack School of Engineering at Northwestern University. A team of journalism students from a variety of colleges & universities […]
Is interactivity the equivalent of holding a conversation with your readers or is interactivity you letting your readers play multimedia games to learn? We think the answer is what Jeff Jarvis, president & creative director of Advance.net said in reaction yesterday to the Online News Association‘s panel ‘Engaging Readers with Interactivity‘ I’m now watching a panel on what they call hereabouts interactivity. “It’s not what I call interactivity. “They think it’s about creating pages with buttons for people to push. Flash! Wow! They look at this medium as the curator of a kids’ museum looks at an exhibit: Let’s give […]
Tribune Company President Jack Fuller‘s keynote yesterday at the Online News Association annual conference contained two remarks of note: First, he remarked that his company has spent US$600 million (net of revenues!) developing online services for Tribune’s newspapers and broadcast stations. Although much of that includes Tribune’s defensive investment in online classified advertising companies (such as CareerBuilder.com), it’s still a remarkable expense for just one news company! We think that If you were to add the similar figures for other major news companies (New York Times, Knight Ridder, Hearst, Gannett, Post-Newsweek, Cox, etc.), the amount that news companies have spent […]
Flights cancelled out of New York City due to near hurricane strength winds, we yesterday took the 13-hour drive to Chicago, where we ‘re now at the Online News Association‘s annual conference. Attendence is around 250, WiFi has been provided, and dozen of people will be blogging it live. As are we.