The Difference Between IAB and AOP in UK | Digital Deliverance LLC

The Difference Between IAB and AOP in UK

– October 28, 2003Posted in: Conferences & Seminars, Media Globalization

Two weeks ago, we noted PaidContent.org’s report that UK Internet Advertising Bureau Chairman Richard Eyre‘s speech to the UK Association of Online Publishers Association’s annual awards banquet was practically a cry for merger between the IAB and the AOP.

Mike Butcher, deputy editor of MediaWeek Online, though otherwise and has written a story about the U.K. turf battle between those two associations. He quotes AOP Chairman Bill Murray, “Advertising is an important element in the publishing mix and we are keen to work closely with the IAB in this area, but it is not the only one… Richard Eyre

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Since 1996, the media consulting firm of Digital Deliverance has provided publishers and broadcasters with strategic reviews and advice about how to profitably adapt to the remarkable changes that New Media have brought to them and their consumers.

Over the years, the firm's clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Presspoint, The Boston Herald, Critical Mention, MediaNews Group, New Century Network, the Media Development Loan Fund, PR Newswire, the National Cancer Institutes, and scores of other media or firms adapt to New Media.

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