Survey: Mobile E-Mail Gives Workers Extra Time

A study by the Radicati Group consultants believes that wireless e-mail will increase US corporate employees’ productivity, giving them 55 minutes extra working time per day this year and up to 80 minutes per day by 2007. eMarketer provides a briefing about this study. More and more US corporations are equipping their employees to receive work e-mails via mobile phones and many of those new phones also have Web access, however few newspaper or magazine websites — most of which emphasis that their users visit during work hours — are e-mail publishing to this mobile market. A few are, ranging from The New York Times to the

Also on the subject of US mobile phone usage, Scarborough Research reports that 75 percent of household in Atlanta subscribe to mobile phone services, the highest penetration in the US. Closely behind are Detroit (74 percent) and Austin, Washington (D.C.), and Miami, with 72 percent each. The cities with the lowest penetration of mobile phones per household were Charleston (West Virginia (47 percent); Wilkes-Barre, Pennsylvania (52 percent); Buffalo (53 percent; Syracuse (54 percent); and Lexington, Kentucky (55 percent). The average penetration nationwide was 66 percent and the average household spent US$60 per month on mobile phone services.

All these data are important for publishers because (1) there are more mobile phones [1.3 billion] in use nowadays worldwide than wired phones [1.1 billion]; (2) there are more mobile phones in use nowadays worldwide than personal computers [estimated at certainly less than 1 billion]; and (3) all new mobile phones have some form of Internet access [at least SMS or MMS, if not also e-mail and Web access]. Internet-equipped mobile phones are becoming much more ubiquitous than Internet-equipped personal computers — even now in the US, where penetration of these mobile phone now exceeds that of personal computers.

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